Rideshare services become more accommodating to remove barriers to transport
Implications - The multitude of rideshare services now available have enhanced travel accessibility for many, however certain groups still face barriers when it comes to affordable, safe and simple travel – a fact which many of these services are now beginning to consider. With programs that remove barriers and enhance passenger safety, this shift reveals the necessity for brands to adapt to the needs of smaller customer bases, rather than attempting universal approaches that leave many behind.
Workshop Question - Consider potential barriers some consumers may face in the process of purchasing or using your brand's products/services. How can your company potentially reduce the impact of those barriers?