Dental products get a design-friendly makeover to appease discerning consumers
Trend - Dental products like floss and toothbrushes are being disrupted by scrappy, design-focused brands emerging in the space. Reflecting the extent to which consumers want to see their taste reflected in nearly every product they use, this shift is significant in highlighting the importance of modern design, even when it comes to mundane objects.
Insight - For consumers to be willing to explore the offerings of smaller brands in industries where longstanding conglomerates have been highly present, they require that emerging businesses appeal to their more niche interests–whether that's from a function or design perspective. For Millennials and Gen Z, these preferences are often tied to the aesthetics that brands offer. These demographics are heavy social media users, and are often drawn to products and services with visuals that are easily shareable.
Insight - For consumers to be willing to explore the offerings of smaller brands in industries where longstanding conglomerates have been highly present, they require that emerging businesses appeal to their more niche interests–whether that's from a function or design perspective. For Millennials and Gen Z, these preferences are often tied to the aesthetics that brands offer. These demographics are heavy social media users, and are often drawn to products and services with visuals that are easily shareable.
Workshop Question - How can you over-deliver in a space where consumers are used to seeing run-of-the-mill products?
Trend Themes
1. Design-focused Dental Products - The importance of modern design in dental products is highlighted as scrappy, design-focused brands disrupt industries like toothbrushes and floss.
2. Environmental Sustainability in Dental Products - Emerging sustainable dental products, like bamboo toothbrushes, offer a more environmentally friendly alternative to mass-produced plastic products.
3. Technology-improved Dental Products - Improvements in dental product design, such as woven floss that expands for more effective cleaning, are becoming increasingly important for consumers who demand more efficient and satisfying experiences.
Industry Implications
1. Oral Care - Design-savvy, environmentally conscious and technologically improved dental product designs are presenting volume and up-selling opportunities to businesses in the oral care industry.
2. Consumer Goods - Redefining the design of traditional consumer goods products, including dental products, is resulting in a shift towards more niche, functional or design preferences, appealing particularly to millennials and Gen Z users.
3. Packaging and Graphic Design - The introduction of colorful dental floss packaging, and playful and engaging visual identities appear set to continue as consumer interest in unique packaging and design remains high, disrupting industries not traditionally known for their design flair.
6 Featured, 50 Examples:
169,725 Total Clicks
Date Range:
Jan 17 — Dec 19
Trending:
Warm
Consumer Insight Topics:
