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Finance Redefined

Financial institutions break free of tradition to reach younger consumers

Implications - Changing the way that traditional finance is perceived, modern banks are changing the game by adapting their physical store settings to be more in tune with the needs and lifestyle habits of younger consumers. Pulling inspiration from open concept offices, mobile-friendly retail spaces and even incorporating events on-site, banks are tapping into aesthetics and lifestyle needs that are much more approachable to younger clientele like Millennials. This shift away from tradition speaks to the growing need to not only attract diversified consumers, but also a need to redefine how legacy or long-standing brands are perceived.
SCORE 6
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42,135 Total Clicks
Jun 17 - Mar 18
This Year and Warm
MarketingBusinessBranding
Featured Examples
Express Personal Banking Branches - 'Everyday Express' is Chase's Initiative to Best Serve Customers
SCORE 7.1
This Year and Warm 1,047 Clicks Pub: Jan 22, 18
Express Personal Banking Branches
'Everyday Express' is Chase's Initiative to Best Serve Customers
Chase Banks are looking to better engage customers with the roll-out of its new Everyday Express locations. The first of these locations will be located in New York City and Culver City, California,... [More]
Flexible Bank Designs - The Design of the Mobile Hello bank! by Cetelem Targets a Young Clientele
SCORE 6.6
This Year and Warm 742 Clicks Pub: Feb 19, 18
Flexible Bank Designs
The Design of the Mobile Hello bank! by Cetelem Targets a Young Clientele
‘Hello bank!’ by Cetelem sets itself apart as a bank that’s simple, intuitive and as mobile as its customers, and these values are reflected in the design of its physical space.... [More]
Contemporary Bank Re-Designs - The Nationwide Building Society's Interior Fosters Connectivity
SCORE 5.1
This Year and Warm 283 Clicks Pub: Mar 27, 18
Contemporary Bank Re-Designs
The Nationwide Building Society's Interior Fosters Connectivity
The Nationwide Building Society is trying to alter the public’s perception of banks by re-designing its facility to appear more homey, comfortable and approachable. The new community-focused... [More]
Hip Finance Lounges - Toronto's MogoLounge Offers Adult Education Sessions and Events
SCORE 3.5
Mild 419 Clicks Pub: Jun 6, 17
Hip Finance Lounges
Toronto's MogoLounge Offers Adult Education Sessions and Events
Mogo Money’s MogoLounge is a downtown space that offers “Adulting 101 financial education,” as well as a variety of pop-up “Insta- or Snap-worthy event[s].” Even... [More]
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