The Design of the Mobile Hello bank! by Cetelem Targets a Young Clientele

 - Feb 19, 2018
References: hellobank &
'Hello bank!' by Cetelem sets itself apart as a bank that's simple, intuitive and as mobile as its customers, and these values are reflected in the design of its physical space. The newly reconstructed branch in Prague aims to "change the traditional concept of bank branches."

CAPEXUS developed the mobile bank design so that the space may serve as a client center by day and a space for everything from exhibitions and workshops to lectures in the evenings.

Since the bank's main clientele are young consumers who favor apps and Internet banking, the space embraces an open-concept design with flexible elements; the interior components can easily be moved as needed to suit the ever-changing needs of the space.

Image Credit: Jan Branè