The rise of mānuka honey use has evolved into beauty and skin care
Implications - Mānuka honey, unique to New Zealand and Southeastern Australia, has spread in prominence globally – and its influence in the beauty world has spread with it. The natural substance's ability to calm and heal skin, coupled with its nonnative novelty, explains its rise among wellness-conscious North American consumers.
Workshop Question - How can your brand look to nonnative trends as inspiration at its home base?
Trend Themes
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Rise of Natural Ingredients — Brands are incorporating more natural ingredients into their products, such as manuka honey and organic coffee, to appeal to wellness-conscious consumers.
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Chemical-free Formulas — With the increased demand for natural products, companies are creating chemical-free formulas, like OY-L's Exfoliating Manuka Mask and Facial Cleansing Powder, to meet consumers' desires for a healthier lifestyle.
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Customizable Beauty Products — Brands like Loli are offering customers the ability to create their own tailor-made beauty products, appealing to DIY and environmentally conscious consumers.
Industry Implications
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Natural Beauty — Companies can move towards using more natural ingredients and promoting chemical-free formulas to stay relevant with consumers.
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Wellness — As the demand for natural products continues to grow, wellness professionals and businesses can capitalize on this trend to offer more options for a healthier lifestyle.
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DIY — Customizable beauty products, like those offered by Loli, are creating opportunities for DIY enthusiasts and eco-conscious consumers who want more control over the ingredients used in their beauty routine.
