Beauty and skin care brands offer hangover-specific routines
Implications - The post-hangover "cure" is now shifting over to topical beauty routines, offering simple solutions to reduce the aesthetic aftereffects of a night out. These products serve consumers seeking to balance professional and social responsibilities, while giving brands a highly leverageable marketing tool that positions their relatively standard products or collections in a new light.
Workshop Question — How could your brand alter the positioning of one of its products/services to shift how consumers perceive it?
