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Cosmetic Hangover

Beauty and skin care brands offer hangover-specific routines

Implications - The post-hangover "cure" is now shifting over to topical beauty routines, offering simple solutions to reduce the aesthetic aftereffects of a night out. These products serve consumers seeking to balance professional and social responsibilities, while giving brands a highly leverageable marketing tool that positions their relatively standard products or collections in a new light.
Workshop Question - How could your brand alter the positioning of one of its products/services to shift how consumers perceive it?
Trend Themes
1. Hangover Skincare Routines - Topical beauty routines are now being marketed for their aftereffects reducing properties as a new means to balance professional and social responsibilities while also serving as highly leverageable marketing tool for brands.
2. Upcycling in Cosmetics - Environmental-friendly skincare products are now being made by using discarded waste to create different scents like discarded coffee grounds in Optiat's scrubs.
3. CBD and Aromatherapy Bath Products - CBD and aromatherapy essential oils are being used as key ingredients in bath products for pain and anxiety relief and relaxation purposes.
Industry Implications
1. Skincare - Skincare brands are leveraging Hangover Skincare Routines and developing unique skincare solutions to support health, wellness, and balance in skin alleviating stress, while also using upcycling to create sustainable and high-quality environmental-friendly products.
2. Cosmetics - Cosmetic Hangover products are not just limited to skincare routines. Brands are conceiving and designing eye creams specifically for the morning after a late-night out or unique packaging designs that appeals to a party-goer attitude.
3. Bath and Beauty - Incorporating CBD and Aromatherapy essential oils, bath and beauty brands are tapping into natural and holistic ingredients to provide relief and relaxation for consumers.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
78,565 Total Clicks
Date Range:
Jan 16 — Mar 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Upcycled Coffee-Based Scrubs
Upcycled Coffee-Based Scrubs
This Environmentally Friendly Brand Optiat Offers Scented Body Scrubs
The brand Optiat is based in London, England and was conceived when its founder sought to create skincare that was high in quality while being environmentally friendly. The founder chose to use... MORE
Post-Drinking Skin Care Collections
Post-Drinking Skin Care Collections
Too Faced and Beautyblender's Line Was Designed for Hangovers
Looking fresh after a late night can be a near impossible task for some, which is why Too Faced and Beautyblender have partnered, offering consumers a replenishing skin care line designed with the... MORE
CBD Bath Bombs
CBD Bath Bombs
De La Beuh's Soothing Bath Bomb Features CBD Extract for Pain and Anxiety Relief
Ingredients like magnesium and arnica oil are commonly included in soothing bath bombs for the purpose of relaxing sore muscles, but this one from De La Beuh spotlights a different add-in for pain... MORE
Icelandic Skin Hangover Kits
Icelandic Skin Hangover Kits
The Skin Hangover Kit from Skyn Iceland is a Reviving Facial Set
The Skin Hangover Kit from Skyn Iceland is a great investment for anyone hoping to seriously revive their skin. Designed for “skin hangover emergencies,” the useful all-in-one set... MORE
Hydrating Under Eye Gels
Hydrating Under Eye Gels
Roots and Blooms' Champagne Hangover was designed for Late Nights Out
Roots and Blooms is offering a cure for those difficult mornings after a night of too much bubbly with its newest eye cream, Champagne Hangover - a hydrating eye gel mask. Designed to nourish,... MORE
Party-Inspired Scrub Branding
Party-Inspired Scrub Branding
This Rodial Face Treatment is Branded as an "After-Party Scrub"
While there are many face scrubs on the market that serve as restorative treatments, this one from Rodial’s Super Acids collection sets itself apart with scrub branding that ties it to a... MORE

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