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Cosmetic Hangover

Beauty and skin care brands offer hangover-specific routines

Implications - The post-hangover "cure" is now shifting over to topical beauty routines, offering simple solutions to reduce the aesthetic aftereffects of a night out. These products serve consumers seeking to balance professional and social responsibilities, while giving brands a highly leverageable marketing tool that positions their relatively standard products or collections in a new light.

Workshop Question - How could your brand alter the positioning of one of its products/services to shift how consumers perceive it?

SCORE 5.5

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Activity

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Megatrends

Patterns

6 Featured, 54 Examples: 43,641 Total Clicks

Date Range: Jan 16 - Mar 18

Trending: This Year and Average

Consumer Insight Topics: Fashion Lifestyle Health Cosmetics

Featured Examples

SCORE 5.1

Warm 1,558 Clicks Pub: Jan 12, 17

Upcycled Coffee-Based Scrubs

This Environmentally Friendly Brand Optiat Offers Scented Body Scrubs

The brand Optiat is based in London, England and was conceived when its founder sought to create skincare that was high in quality while being environmentally friendly. The founder chose to use... [More]

Post-Drinking Skin Care Collections - Too Faced and Beautyblender's Line Was Designed for Hangovers

SCORE 6.1

Warm 360 Clicks Pub: Nov 21, 17

Post-Drinking Skin Care Collections

Too Faced and Beautyblender's Line Was Designed for Hangovers

Looking fresh after a late night can be a near impossible task for some, which is why Too Faced and Beautyblender have partnered, offering consumers a replenishing skin care line designed with the... [More]

CBD Bath Bombs - De La Beuh's Soothing Bath Bomb Features CBD Extract for Pain and Anxiety Relief

SCORE 6.3

This Year and Warm 615 Clicks Pub: Dec 19, 17

CBD Bath Bombs

De La Beuh's Soothing Bath Bomb Features CBD Extract for Pain and Anxiety Relief

Ingredients like magnesium and arnica oil are commonly included in soothing bath bombs for the purpose of relaxing sore muscles, but this one from De La Beuh spotlights a different add-in for pain... [More]

Icelandic Skin Hangover Kits - The Skin Hangover Kit from Skyn Iceland is a Reviving Facial Set

SCORE 3.7

Mild 1,177 Clicks Pub: Jan 31, 16

Icelandic Skin Hangover Kits

The Skin Hangover Kit from Skyn Iceland is a Reviving Facial Set

The Skin Hangover Kit from Skyn Iceland is a great investment for anyone hoping to seriously revive their skin. Designed for “skin hangover emergencies,” the useful all-in-one set... [More]

Hydrating Under Eye Gels - Roots and Blooms' Champagne Hangover was designed for Late Nights Out

SCORE 4.3

This Year and Average 276 Clicks Pub: Mar 27, 18

Hydrating Under Eye Gels

Roots and Blooms' Champagne Hangover was designed for Late Nights Out

Roots and Blooms is offering a cure for those difficult mornings after a night of too much bubbly with its newest eye cream, Champagne Hangover - a hydrating eye gel mask. Designed to nourish,... [More]

Party-Inspired Scrub Branding - This Rodial Face Treatment is Branded as an "After-Party Scrub"

SCORE 3.9

Mild 198 Clicks Pub: Oct 16, 17

Party-Inspired Scrub Branding

This Rodial Face Treatment is Branded as an "After-Party Scrub"

While there are many face scrubs on the market that serve as restorative treatments, this one from Rodial’s Super Acids collection sets itself apart with scrub branding that ties it to a... [More]