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Boba Transformed

Bubble teas serve as inspiration for a number of alternate products

Implications - The rise in popularity of Taiwanese bubble tea around the world has resulted in brands leveraging its marketability by incorporating its ingredients into alternative products – edible and inedible alike. The transformations within this seemingly restricted category caters to the fast-paced nature of what piques and diminishes consumer interest – building on the familiar is one way to counteract this effect.
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
77,116 Total Clicks
Apr 16 - Mar 18
Fresh and Mild
LifestyleFoodDrinking
Featured Examples
Bubble Tea Oatmeals - This Bubble Tea Breakfast is Inspired by a Popular Taiwanese Beverage
SCORE 6.3
Warm 2,092 Clicks Pub: Apr 19, 16
Bubble Tea Oatmeals
This Bubble Tea Breakfast is Inspired by a Popular Taiwanese Beverage
This bubble tea breakfast is a cuisine-combining morning meal that mixes a traditional British dish with a popular Taiwanese drink. Created by the food blog Two Red Bowls, the bubble tea oatmeal... [More]
Boozy Bubble Teas - These Bubble Tea Cocktails Turn the Asian Tapioca Beverage Into an Adult Drink
SCORE 4.7
Average 1,692 Clicks Pub: Aug 3, 16
Boozy Bubble Teas
These Bubble Tea Cocktails Turn the Asian Tapioca Beverage Into an Adult Drink
These Matcha Pineapple Bubble Tea Cocktails offer an adult-friendly and homemade version of the popular Taiwanese milky drinks that are infused with alcohol. The drinks retain the same fruity... [More]
Spicy Seafood Ice Cream - This Experimental Salt & Straw Flavor Was Inspired by a Student
SCORE 5.3
This Year and Warm 429 Clicks Pub: Apr 7, 17
Spicy Seafood Ice Cream
This Experimental Salt & Straw Flavor Was Inspired by a Student
As an alternative to the many sweet frozen dessert flavors that are available across the world, Portland’s Salt & Straw created a unique seafood ice cream flavor. This spicy and savory ice... [More]
Bubble Tea Sandwiches - Taiwan's TPTEA Serves Sandwiches Filled with Black Tapioca Pearls
SCORE 5
This Week and Average 160 Clicks Pub: Mar 24, 18
Bubble Tea Sandwiches
Taiwan's TPTEA Serves Sandwiches Filled with Black Tapioca Pearls
TPTEA in Taiwan is putting a unique spin on bubble tea by serving the tapioca pearls that are ordinarily dropped into drinks in sandwiches instead. The unusual combination pairs a crispy bread... [More]
Drink-Inspired Face Masks - Etude House's 'Sleeping Pack' is Packaged Like Bubble Tea Cups
SCORE 2.7
Mild 253 Clicks Pub: Dec 16, 16
Drink-Inspired Face Masks
Etude House's 'Sleeping Pack' is Packaged Like Bubble Tea Cups
Etude House’s ‘Bubble Tea Sleeping Pack’ is a unique cosmetic product that is actually a face mask set that’s packaged to look like a popular Asian drink. Each of the tea-... [More]
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