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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Boba Transformed

Bubble teas serve as inspiration for a number of alternate products

Implications - The rise in popularity of Taiwanese bubble tea around the world has resulted in brands leveraging its marketability by incorporating its ingredients into alternative products – edible and inedible alike. The transformations within this seemingly restricted category caters to the fast-paced nature of what piques and diminishes consumer interest – building on the familiar is one way to counteract this effect.
Workshop Question - How could your brand build on an existing product/service in a way that transforms customers' perception of it?
5 Featured, 25 Examples:
36,032 Total Clicks
Date Range:
Apr 17 — May 19
Consumer Insight Topics:

Featured Examples

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