Plant-based restaurant chain 'by CHLOE' and Toast, a CBD lifestyle brand, recently announced a partnership that will bring a line of CBD-infused baked goods to both Sweets by Chloe dessert shop locations in NYC.
'Feelz by Chloe' is a 25-item range of brownies, cakes, cinnamon rolls, popcorn, coffee and bubble tea that's enhanced with cannabidiol, the non-psychoactive compound found in marijuana. For the launch of Feelz by Chloe, the Sweets by Chloe locations are being turned into 70s-inspired pop-ups filled with retro memorabilia, art and photography. Additionally, there will be CBD boutiques on-site curated by the founders of Nice Paper.
As by CHLOE appeals to omnivores and vegans alike, earlier this year Sweets by Chloe launched the CBD-infused Daily Hit Brownie with much success. As by CHLOE co-founder and creative director Samantha Wasser notes, "After seeing the overwhelming positive response we received from the Daily Hit Brownie earlier this year, I was inspired to create a full line of CBD-infused sweets for our By Chloe customers."
Image Credit: By Chloe/Leslie Kirchhoff