Hyper-Local Dumpster Desserts

This Frozen Summer Treat Repurposes Ingredients from the Trash

A new flavor from Portland-based ice cream shop Salt & Straw will be launching in June, and it is a frozen summer treat that is worthy of note for more than its flavor.

Although many people will be intrigued to try Salt & Straw's 'Second-Steeped Rum Spices and Apple Butter' for taste alone, this is a new product with a purpose and story behind it. This new ice cream flavor will be made by re-steeping rum-soaked spices sourced from Portland’s East Side Distillery, and bruised apples that would otherwise end up in the dumpster purely because they have some unattractive spots on them.

As food waste is an issue that's top-of-mind for many consumers, Salt & Straw will be working with local organizations throughout the summer to help reduce food waste and make sure it can be reallocated to those in need.

Reducing Food Waste
Opportunity for innovation in repurposing ingredients from the trash to create new products.
Sustainable and Local Sourcing
Opportunity for innovation in utilizing locally sourced and repurposed ingredients in food and beverage products.
Social Responsibility
Opportunity for innovation in partnering with local organizations to address community concerns such as food waste.

Sectors Adopting This

Food and Beverage
Opportunity for innovation in creating sustainable and innovative products that reduce food waste and utilize local ingredients.
Hospitality
Opportunity for innovation in integrating sustainable and socially responsible products and practices into the operation of hotels and resorts.
Non-profit
Opportunity for innovation in partnering with local food organizations and businesses to address concerns around food waste and food insecurity.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 58%
Freshness 8%

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