Edu-Cannabis

Brands increase education around the cannabis industry

Implications - As more regions lift legal restraints on cannabis consumption, brands aim to offer "enlightenment" on this somewhat controversial topic. Offering meaningful exposure like winery-styled cannabis tours and creating cannabis-focused publications, consumers now have unlimited access to information on this emerging industry. By teaching consumers about the farming process, health benefits and business opportunities within this market, brands aim to de-stigmatize cannabis culture, and open the door for more transparent conversations with their consumers.
SCORE 6.8
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51,821 Total Clicks
Jan 17 - Mar 18
This Year and Warm
MarketingBusinessLifestyleHealth
Featured Examples
Mountaintop Cannabis Escapes - Butiq Escapes Plans to Help Canadians Celebrate Legalization in Style
SCORE 8.2
Hot 3,590 Clicks Pub: Aug 2, 17
Mountaintop Cannabis Escapes
Butiq Escapes Plans to Help Canadians Celebrate Legalization in Style
A travel company out of Canada—Butiq Escapes—is planning to help Canadians celebrate the legalization of cannabis with a wildly unique excursion. Despite dispensaries popping up all over... [More]
Cannabis-Transformed Wineries - Flow Kana's Newest Venture is a Winery-Style Experience for Cannabis
SCORE 7.8
This Year and Hot 886 Clicks Pub: Jan 23, 18
Cannabis-Transformed Wineries
Flow Kana's Newest Venture is a Winery-Style Experience for Cannabis
Flow Kana is looking to cash in on marijuana tourism with its newest manufacturing hub set in a former winery. The craft cannabis company recently purchased the 80-acre Fetzer Vineyard in Mendocino... [More]
Modern Cannabis Magazines - Gossamer's Lifestyle Magazine is on Cannabis' Effects and Culture
SCORE 5.7
This Year and Warm 1,345 Clicks Pub: Nov 15, 17
Modern Cannabis Magazines
Gossamer's Lifestyle Magazine is on Cannabis' Effects and Culture
‘Gossamer’ is the name of a new cannabis-focused publication that is set to have its first print issue released in 2018, which takes a unique look at consumption through the lens of a... [More]
Healthy Cannabis Consumption Competitions - Green Flower is Encouraging a 10 Day Cannabis Challenge
SCORE 2.6
Mild 272 Clicks Pub: Jan 6, 17
Healthy Cannabis Consumption Competitions
Green Flower is Encouraging a 10 Day Cannabis Challenge
Green Flower is an educational online platform that provides visitors with knowledge about cannabis, its uses and benefits, events and activities. The site is launching the Cannabis Health Challenge... [More]
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