Category
Fashion
Seasonal Convergence
Trend cluster
Category
Adolescent
Activism
Activism among youth is more prevalent and impactful than ever before.
3.7
Trend score
What's Happening
What is the Adolescent Activism trend?
Adolescent Activism: The intersection of youth engagement, their social media savvy, and various social issues in North America has resulted in Gen Z being more empowered than youth who have advocated for change in preceding generations. The diversity and magnified platform of this generation have resulted in a slow re-characterization of youth activism as progression, rather than it being met with immediate associations of rebellion and defiance.
Insight
The consumer insight behind the Adolescent Activism trend
Gen Z-related activism stems from a variety of pressing issues–everything from politics, race relations, climate change, and the economy are a source of anxiety and top-of-mind for today's youth. With the platforms they curate on social media, their influence on pop culture in many different forms, and the fact that they've grown up in the modern digital age–this generation is perhaps best-suited for enforcing positive change that benefits both them and the generations to come.
Evidence
Examples of the Adolescent Activism trend
CategoryFashion
Teen Activist Editorials
Teen Vogue's 'The Global Issue' Edition Features Willow Smith
Fashion companies have an opportunity to create clothing and merchandise that promotes activism, social justice, and personal expression for teens.
CategoryLife-Stages
Gun Control Publicity Stunts
Designers Came Together to Create Fake Bulletproof Kids’ Clothes
The fashion industry could explore the development of bulletproof clothing for children, combining style with safety.
CategoryLife-Stages
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
Toy companies have the opportunity to redefine traditional gender norms and introduce more inclusive and diverse doll options.
CategoryTech
Gun Control Video Games
Game For Our Lives Raises Awareness For The Changing of Gun Control Laws
The development of video games like Game For Our Lives provides a platform for creative expression and powerful storytelling.
CategoryMarketing
Political Teen Summits
The Teen Vogue Summit: Turn Up is Set to Empower Teens Seeking Change
Teen Vogue's increased political coverage and support for teen engagement in politics presents opportunities for disruptive innovation in youth-oriented political publications.
CategorySocial Good
Gun Control Marches
March for Our Lives is Inspired, Created, and Led by Parkland Students
Opportunity to collaborate with social impact organizations to develop and implement effective strategies for gun control advocacy.
Workshop question
How can your brand empower individuals and groups seeking to make positive change?
Trend themes
Themes within the Adolescent Activism trend
Three behaviours holding the trend together01
Increased Youth Activism
The intersection of youth engagement, their social media savvy, and various social issues in North America has resulted in Gen Z being more empowered than youth who have advocated for change in preceding generations.
02
Creative Marketing for Social Justice
Employing creative marketing, such as fake websites and video games, for raising awareness on social justice issues point towards disruptive options for activism and social reform.
03
Youth Political Empowerment
Events such as Teen Vogue Summit: Turn Up and March for Our Lives show that youth empowerment has surged in recent years leading towards the fight for political exchange and gun control, which could lead to fast-paced change.
Industry implications
What the Adolescent Activism trend means for industry
Where the trend changes the playbookFor
Social Media
The empowerment of Generation Z demonstrates social media as an avenue for positive advocacy with the ability to reach beyond national and regional borders.
For
Publishing
Publishing platforms such as Teen Vogue amplify messages of youth empowerment and act as a catalyst for social justice issues to gain publicity on a global scale.
For
Entertainment
The utilization of creative marketing within the entertainment sector serves as an unconventional approach to raise awareness on social justice issues and encourages discussion on current topics.
Trend signals
Trend signals for Adolescent Activism
Trend score 3.7 out of 10, from popularity 55%, activity 46%, freshness 8%.
Popularity55%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
