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Adolescent Activism

Activism among youth is more prevalent and impactful than ever before

Trend - The intersection of youth engagement, their social media savvy, and various social issues in North America has resulted in Gen Z being more empowered than youth who have advocated for change in preceding generations. The diversity and magnified platform of this generation have resulted in a slow re-characterization of youth activism as progression, rather than it being met with immediate associations of rebellion and defiance.

Insight - Gen Z-related activism stems from a variety of pressing issues–everything from politics, race relations, climate change, and the economy are a source of anxiety and top-of-mind for today's youth. With the platforms they curate on social media, their influence on pop culture in many different forms, and the fact that they've grown up in the modern digital age–this generation is perhaps best-suited for enforcing positive change that benefits both them and the generations to come.
Workshop Question - How can your brand empower individuals and groups seeking to make positive change?
Trend Themes
1. Increased Youth Activism - The intersection of youth engagement, their social media savvy, and various social issues in North America has resulted in Gen Z being more empowered than youth who have advocated for change in preceding generations.
2. Creative Marketing for Social Justice - Employing creative marketing, such as fake websites and video games, for raising awareness on social justice issues point towards disruptive options for activism and social reform.
3. Youth Political Empowerment - Events such as Teen Vogue Summit: Turn Up and March for Our Lives show that youth empowerment has surged in recent years leading towards the fight for political exchange and gun control, which could lead to fast-paced change.
Industry Implications
1. Social Media - The empowerment of Generation Z demonstrates social media as an avenue for positive advocacy with the ability to reach beyond national and regional borders.
2. Publishing - Publishing platforms such as Teen Vogue amplify messages of youth empowerment and act as a catalyst for social justice issues to gain publicity on a global scale.
3. Entertainment - The utilization of creative marketing within the entertainment sector serves as an unconventional approach to raise awareness on social justice issues and encourages discussion on current topics.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
180,540 Total Clicks
Date Range:
Apr 16 — Aug 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Teen Activist Editorials
Teen Activist Editorials
Teen Vogue's 'The Global Issue' Edition Features Willow Smith
Teen style icon and activist Willow Smith fronts The Global Issue of Teen Vogue. The magazine’s May 2016 installment does not only spotlight the unique personal style of Will and Jada’s... MORE
Gun Control Publicity Stunts
Gun Control Publicity Stunts
Designers Came Together to Create Fake Bulletproof Kids’ Clothes
Employees from Digitas, Huge, Y&R and 180 L.A. recently participated in creating a fake website selling bulletproof kids’ clothes. The fictional site, Bulletproofjunior.com, was created to... MORE
Transgender Doll Toys
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
At this year’s New York International Toy Fair, the Tonner Doll Company revealed the ‘Jazz’ doll, the first-ever doll based on a transgender teen. Jazz Jennings is a 16-year-old... MORE
Gun Control Video Games
Gun Control Video Games
Game For Our Lives Raises Awareness For The Changing of Gun Control Laws
To raise awareness for March For Our Lives, a team of artists and developers have banded together to create a video game called Game For Our Lives. Designed by art director Martins Zelcs and a team... MORE
Political Teen Summits
Political Teen Summits
The Teen Vogue Summit: Turn Up is Set to Empower Teens Seeking Change
After its inaugural 2017 Los Angeles summit, Teen Vogue is now set to hold its second event in New York, dubbed the Teen Vogue Summit: Turn Up. The summit will bring activists, politicians and... MORE
play_circle_filled Gun Control Marches
Gun Control Marches
March for Our Lives is Inspired, Created, and Led by Parkland Students
On March 24th, people from all over the world gathered in unison for the March for Our Lives, walking together in support of gun control following the tragic Parkland shooting. March for Our Lives... MORE

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