Category
Lifestyle
Assisted Choices
Trend cluster
Category
Clean
Confection
Traditional dessert foods receive transformations for "clean" diets.
2.0
Trend score
Trend
What is the Clean Confection trend?
Clean Confection: The rise of the "clean eating" movement has resulted in brands' adoption of the movement's ideals into the desserts they offer. The use of whole, largely unprocessed ingredients in desserts is able to cater to consumers concerned with the balance of maintaining health, and permitting indulgence.
Trend themes
Themes within the Clean Confection trend
Three behaviours holding the trend together01
Clean Dessert Ingredients
Rise of the clean eating movement has led brands to adopt its ideals into desserts with whole, largely unprocessed ingredients that cater to health-conscious consumers.
02
Allergy-Friendly Products
Increasing demand for allergy-friendly products has led to brands like Yorica! offering frozen treats free from 14 major allergens.
03
Alternative Crusts
With consumers looking for different choices for their diet, Cali'flour's low-carb, gluten-free cauliflower pizza crust has been identified as a Clean Choice Award Winner.
Industry implications
What the Clean Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Growing trends in clean eating and allergy-friendly products represent disruptive innovation opportunities for the food and beverage industry to cater to health-conscious consumers.
For
Home Appliances
Increasing demand for artisan-quality, homemade food products presents disruptive innovation opportunities for home appliance makers, with products like the Gourmia GSI180 Frozen Dessert Maker.
For
Packaged Foods
Brands like Bonchou Eclairerie and Yorica! have introduced packaged products with clean, allergy-friendly ingredients, presenting disruptive innovation opportunities for the packaged foods industry.
Workshop question
How can your brand cater to consumers seeking more balance in their personal and/or professional lives?
Trend signals
Trend signals for Clean Confection
Trend score 2.0 out of 10, from popularity 35%, activity 16%, freshness 8%.
Popularity35%
Activity16%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Clean Confection trend
5 featured examples from Jul 29, 2016 to Oct 19, 2018CategoryLifestyle
Berry Cabernet Ice Creams
This Wine Sorbet Recipe Takes Alcoholic Desserts to a New Level
The food and beverage industry can explore new product lines by developing and marketing wine-infused desserts like blackberry cabernet sorbet.
CategoryLifestyle
Free-From Miniature Eclairs
Bonchou Eclairerie Makes Bite-Sized, Clean-Ingredient Artisan Pastries
Opportunity for disruptive innovation: Combine traditional artisanal techniques with innovative ingredients and flavors for a unique food experience.
CategoryLifestyle
Allergy-Friendly Ice Creams
Yorica! Makes Frozen Treats That are Free from 14 Major Allergens
Disruptive innovation opportunity: Incorporate allergen-free ingredients in food manufacturing processes to create a wider range of allergy-friendly products.
CategoryTech
Frozen Fruit Sorbet Appliances
The Gourmia GSI180 Automatic Frozen Dessert Maker is Simple to Use
Opportunity for companies in the appliance industry to create innovative frozen dessert makers for the health-conscious consumer.
CategoryLifestyle
Precooked Cauliflower Crusts
Cali'flour's Cauliflower Pizza Crust is a Versatile Meal Base
In the food and beverage industry, there are opportunities for disruptive innovation in creating alternative, healthy meal options and ingredients like cauliflower-based pizza cru…
