Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alternative
Formula
Goat's milk infant formulas serve as an alternative to cow's milk.
1.8
Trend score
Trend
What is the Alternative Formula trend?
Alternative Formula: For infants with allergies to cow's milk, the recent prevalence of infant formulas featuring goat's milk signals an increased appetite for hypoallergenic alternatives. Goat's milk formula serves as a nutritious alternative for parents prioritizing health and wellness for their infants, and underlines the evolution of large brands as they increasingly accommodate niche consumer needs and interests.
Trend themes
Themes within the Alternative Formula trend
Three behaviours holding the trend together01
Hypoallergenic Baby Formulas
An increased demand for hypoallergenic alternatives has resulted in a new trend of goat's milk infant formulas.
02
Organic Baby Food
The trend of organic baby food has influenced the creation of goat milk-based infant formulas.
03
Modern Branding for Millennial Parents
Rebranding and modernization of packaging for baby food may better appeal to millennial parents.
Industry implications
What the Alternative Formula trend means for industry
Where the trend changes the playbookFor
Baby Food Industry
The baby food industry has seen a trend in offering more organic and alternative options for parents.
For
Food Packaging and Branding Industry
The rebranding and packaging design industry for baby food focuses on creating modern and appealing designs.
For
Sustainable Farming and Agriculture Industry
The trend towards organic and sustainable farming practices in baby food production has increased in recent years.
Workshop question
How is your brand taking into account consumers with niche interests and needs?
Trend signals
Trend signals for Alternative Formula
Trend score 1.8 out of 10, from popularity 19%, activity 26%, freshness 8%.
Popularity19%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Alternative Formula trend
5 featured examples from Oct 7, 2016 to Mar 29, 2018CategoryLifestyle
Organic Goat Milk Formula
Holle Organic Infant Goat Milk is a Healthy Formula Alternative
Companies within the baby food industry can explore the creation of organic formula alternatives using non-traditional ingredients like goat milk
CategoryLifestyle
Safe Breast Feeding Alternatives
Kabrita 1 Infant Milk is Made from High-Quality Goat Milk
Creating alternative infant formulas using high-quality goat milk provides disruptive innovation opportunities in the baby food industry.
CategoryLifestyle
Modernized Baby Food Pouches
Bubs Organic Has Rebranded to Better Appeal to Its Target Audiences
The health food industry could benefit from the trend of organic baby food.
CategoryLifestyle
Hypoallergenic Baby Porridges
Bonavi Baby Foods are Created Using Goat's Milk
Innovations in hypoallergenic baby porridges can drive growth and competition within the baby food industry.
CategoryLifestyle
Nutritional Goat Milk Formulas
Nanny Care's First Infant Milk is Goat Milk-Based for New Babies
Opportunity for disruptive innovation in the baby formula industry through the development and marketing of goat milk-based formulas for infants.
