Category
Fashion
Scaled Restraint
Trend cluster
Category
Oxygenated
Cosmetic
Cosmetic brands leverage "oxygenation" as a selling point for their products.
3.2
Trend score
Trend
What is the Oxygenated Cosmetic trend?
Oxygenated Cosmetic: Brands within the cosmetic industry are asserting that the incorporation of oxygen in their products makes skin appear younger and reduces imperfections. The use of such ingredients and claims allows the brands in question to target a broad range of customers, as the term "oxygen" brings about automatic associations of health and wellness in the average consumer.
Trend themes
Themes within the Oxygenated Cosmetic trend
Three behaviours holding the trend together01
Oxygenated Skin Care Products
The cosmetic industry is adopting oxygenation as a selling point in their products, citing that it makes skin appear younger and reduces imperfection.
02
Combination of Two Beauty Fads
Beauty brands are combining two distinct beauty trends activated charcoal and oxygen to make frothing charcoal-infused masks.
03
Anti-Pollution Skincare Products
A growing number of consumers are investing in protective anti-pollution skincare as it has been discovered that environmental irritants can accelerate aging, leading to development of skincare products like YES TO's Anti-Pollution Oxygenated Foaming Cleanser.
Industry implications
What the Oxygenated Cosmetic trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry can adopt oxygenation as a selling point for its products to strengthen its customer base in the luxury market.
For
Beauty Industry
The Beauty industry can explore innovative combinations of beauty fads like activated charcoal and oxygen to produce products like frothing charcoal-infused masks for skincare enthusiasts.
For
Bath and Spa Industry
The Bath and Spa industry can look into the development of products like The Glass 1989 'Mawi' bathtub that incorporates hydromassage and SkinSublime technology to rejuvenate and relax customers.
Workshop question
How can your brand leverage key terms to enhance consumer perception of its products?
Trend signals
Trend signals for Oxygenated Cosmetic
Trend score 3.2 out of 10, from popularity 44%, activity 43%, freshness 8%.
Popularity44%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Oxygenated Cosmetic trend
5 featured examples from Jun 30, 2017 to Mar 29, 2018CategoryFashion
VR Oxygen Facials
Natura Bissé’s Mindful Touch Experience Takes Place Inside an Oxygen Bubble
The application of virtual reality technology in luxury skincare presents an opportunity for companies to create premium services that appeal to high-end clients.
CategoryArt & Design
Skin-Enriching Massaging Bathtubs
The Glass 1989 'Mawi' Bathtub Offers a Total Body Massage
Bathroom fixture manufacturers can develop innovative bathtub designs that offer hydromassage for a more relaxing experience.
CategoryFashion
Oxygenated Foaming Cleansers
YES TO's Cleanser Packaging Includes a Built-In Brush
The skincare industry can explore new formulations and ingredients to create effective anti-pollution cleansers.
CategoryFashion
Restorative Bubble Masks
The Skin Inc 'Oxy Recharge Bubble Mask' Provides a Three-in-One Facial
Beauty and skincare industry can capitalize on the trend of restorative bubble masks with the integration of activated carbon perfluoro ingredients.
CategoryMarketing
Frothing Charcoal-Infused Masks
The Caolion Pore-Cleansing Mask Seeks to Purify the Skin
Disruptive innovation opportunity for skincare brands to incorporate activated charcoal and other unique ingredients into their products.
