Cosmetic brands leverage "oxygenation" as a selling point for their products
Implications - Brands within the cosmetic industry are asserting that the incorporation of oxygen in their products makes skin appear younger and reduces imperfections. The use of such ingredients and claims allows the brands in question to target a broad range of customers, as the term "oxygen" brings about automatic associations of health and wellness in the average consumer.
Workshop Question - How can your brand leverage key terms to enhance consumer perception of its products?
Trend Themes
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Oxygenated Skin Care Products — The cosmetic industry is adopting oxygenation as a selling point in their products, citing that it makes skin appear younger and reduces imperfection.
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Combination of Two Beauty Fads — Beauty brands are combining two distinct beauty trends activated charcoal and oxygen to make frothing charcoal-infused masks.
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Anti-pollution Skincare Products — A growing number of consumers are investing in protective anti-pollution skincare as it has been discovered that environmental irritants can accelerate aging, leading to development of skincare products like YES TO's Anti-Pollution Oxygenated Foaming Cleanser.
Industry Implications
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Skincare Industry — The skincare industry can adopt oxygenation as a selling point for its products to strengthen its customer base in the luxury market.
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Beauty Industry — The Beauty industry can explore innovative combinations of beauty fads like activated charcoal and oxygen to produce products like frothing charcoal-infused masks for skincare enthusiasts.
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Bath and Spa Industry — The Bath and Spa industry can look into the development of products like The Glass 1989 'Mawi' bathtub that incorporates hydromassage and SkinSublime technology to rejuvenate and relax customers.
