The London-born brand KA WA KEY unveils its Fall / Winter 2018 collection entitled 'Trashy Boy.' The entire line is packed with attention-grabbing and contemporary designs. This is not the brand's first time experimenting with loud patterns and designs as its previous year's collection worked with paints on several fabrics. Progressively, Trashy Boy designs are approached with bold colors and futuristic textiles.
The pieces in the series have a loose-fitting silhouette -- taking from the brand's usual aesthetics. However, Trashy Boy includes some more form-fitting items such as its knit sweaters, pullovers, trousers and jackets. Some notable textiles from the collection are the jackets, lined with fur and decorated by a "tree bark-like texture," as well as the denim jackets that are adorned in patches. KA WA KEY's Trashy Boy collection will be available in the upcoming months on WUT Berlin's online store.
What's Driving This Trend
- Loud Pattern Design
- Opportunity for disruptive innovation in creating attention-grabbing and contemporary textile patterns.
- Form-fitting Menswear
- Opportunity for disruptive innovation in designing form-fitting knit sweaters, pullovers, trousers, and jackets.
- Futuristic Textiles
- Opportunity for disruptive innovation in experimenting with bold colors and futuristic fabrics for menswear.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating loud patterns and form-fitting designs in menswear.
- Textile
- Opportunity for disruptive innovation in the textile industry by creating futuristic fabrics for menswear.
- E-commerce
- Opportunity for disruptive innovation in the e-commerce industry through the online sale of attention-grabbing menswear designs.
