Created by Samsung Brazil, the Samsung Galaxy Surfboard is a new professional surfing device that was designed by the brand to keep pro surfer Gabriel Medina connected to his coach and fans.
Part of a new marketing initiative for the Galaxy S7, the Samsung Galaxy Surfboard allows the phone to be slid into the design and enable the surfboard to maintain connectivity. Packed with an LED display screen, the Samsung Galaxy Surfboard can display messages from Medina's coach and even tweets of encouragement from his fans.
The Internet of Things has augmented consumers to expect connectivity in nearly every item in our modern world. The Samsung Galaxy Surfboard is a clear example of how brands are acknowledging this with marketing campaigns that are tech-focused.