Category
Fashion
Scaled Restraint
Trend cluster
Category
Fizzing
Maquillage
"Fizzing" cosmetic products enhance perceived functionality.
4.0
Trend score
Trend
What is the Fizzing Maquillage trend?
Fizzing Maquillage: The use of "fizzing" cosmetic items for the hair and face is on the rise, with these products elevating the perceived functionality of such products as they can physically be seen changing and transforming the skin. This shift caters to consumers seeking purchases that deliver optimum functionality with limited effort on their part.
Trend themes
Themes within the Fizzing Maquillage trend
Three behaviours holding the trend together01
Fizzing Cosmetic Products
Best opportunity for the cosmetic industry in providing one-step facial, hydrating formulations, and fizzy textures that transcend beyond the traditional application of beauty products.
02
Fizzy Skin-care treatments and cleansers
Opportunity for skincare industry to cater to consumers seeking cleansing treatments with transformative and active ingredients ingredients to deliver optimum functionality along with being experiential and dynamic in packaging
03
Fizzy Hair Care
Fizzy hair care products provide a unique value proposition and a new level of functionality when it comes to scalp detox, removing product buildup and invigorate scalp
Industry implications
What the Fizzing Maquillage trend means for industry
Where the trend changes the playbookFor
Cosmetic Industry
Provide fizzy cosmetic products with new value proposition to cater to consumers seeking purchases that deliver optimum functionality.
For
Skincare industry
Develop cleansing treatments with active ingredients and dynamic packaging to cater to consumers seeking cleansing face masks with transformative properties.
For
Hair care industry
Provide fizzy hair care products with new value proposition and a new level of functionality when it comes to scalp care.
Workshop question
How can your brand enhance the effectiveness, or perceived effectiveness, of its product/service in a way that ensures limited effort on the part of its customer?
Trend signals
Trend signals for Fizzing Maquillage
Trend score 4.0 out of 10, from popularity 62%, activity 51%, freshness 8%.
Popularity62%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fizzing Maquillage trend
4 featured examples from Jul 15, 2016 to Apr 3, 2018CategoryFashion
Fizzing Body Lotions
Too Cool For School's Fizzy Body Sculpting Mousse is Inspired by Pop Rocks
The skincare industry can embrace more playful and innovative product formats to engage consumers' curiosity.
CategoryFashion
Fizzing Scalp Treatments
Bumble and Bumble's Bb.Scalp Detox Removes Impurities & Product Buildup
Haircare industry can explore new product offerings and formulations in the scalp treatment category to meet consumer demand for revitalized hair health.
CategoryFashion
Oxygenating Cleansing Masks
GLAMGLOW's BUBBLESHEET Mask Boasts Teoxi Technology
The skincare industry has the opportunity to innovate by incorporating active ingredients and transformative properties in cleansing masks.
CategoryFashion
Carbonated Face Masks
Elizavecca's Clay Face Mask Blends Carbonated Water, Green Tea and Charcoal
Carbonated Beauty Products, Multi-Functional Beauty Products and Visual Transformations in Skincare offer opportunities for disruptive innovation in Beauty and Personal Care indus…
