"Fizzing" cosmetic products enhance perceived functionality
Implications - The use of "fizzing" cosmetic items for the hair and face is on the rise, with these products elevating the perceived functionality of such products as they can physically be seen changing and transforming the skin. This shift caters to consumers seeking purchases that deliver optimum functionality with limited effort on their part.
Workshop Question - How can your brand enhance the effectiveness, or perceived effectiveness, of its product/service in a way that ensures limited effort on the part of its customer?
Trend Themes
1. Fizzing Cosmetic Products - Best opportunity for the cosmetic industry in providing one-step facial, hydrating formulations, and fizzy textures that transcend beyond the traditional application of beauty products.
2. Fizzy Skin-care Treatments and Cleansers - Opportunity for skincare industry to cater to consumers seeking cleansing treatments with transformative and active ingredients ingredients to deliver optimum functionality along with being experiential and dynamic in packaging
3. Fizzy Hair Care - Fizzy hair care products provide a unique value proposition and a new level of functionality when it comes to scalp detox, removing product buildup and invigorate scalp
Industry Implications
1. Cosmetic Industry - Provide fizzy cosmetic products with new value proposition to cater to consumers seeking purchases that deliver optimum functionality.
2. Skincare Industry - Develop cleansing treatments with active ingredients and dynamic packaging to cater to consumers seeking cleansing face masks with transformative properties.
3. Hair Care Industry - Provide fizzy hair care products with new value proposition and a new level of functionality when it comes to scalp care.
