Food brands market the "hormone-balancing" abilities of their products
Implications - The hormone-balancing qualities of some foods are being leveraged by food brands in North America as a tool to market the products they offer. These claims provide a distinct selling point for the brands, and gives them a clear way to position their products to align with the values of wellness-minded consumers.
Workshop Question - How can your brand better leverage long-standing industry knowledge as a marketing tool?
Trend Themes
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Hormone-balancing Foods — Food brands are using hormone-balancing as a marketing tool.
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Adaptogenic Ingredients — Consumers are seeking out adaptogenic ingredients for their functional benefits.
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Beauty Teas — Drinking tea for beauty is becoming more popular, with brands offering blends for specific issues.
Industry Implications
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Food and Beverage — Opportunities to create hormone-balancing products and products that feature adaptogenic ingredients.
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Beauty and Personal Care — Opportunities to create beauty products that feature hormone-balancing and adaptogenic ingredients, such as skincare and haircare.
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Subscription Boxes — Opportunities to develop subscription boxes that cater to specific issues, such as women's menstrual cycles, with hormone-balancing snacks and treats.
