Whipped Care

The term "whipped" becomes a powerful marketing tool within skincare

Implications - The use of the term "whipped" in marketing skin care products automatically brings to mind associations with light, delicate moisture – usually elevated by the airy texture of said products. This rise of whipped moisturizers, masks and cleansers caters to consumers seeking simplified methods of self-care – with the associated terminology also implying high functionality.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
45,091 Total Clicks
Dec 16 - Apr 18
This Year and Mild
FashionCosmetics
Featured Examples
Herb-Infused Whipped Primers - Origins' Cooling Primer Takes the Form of a Light Mousse
SCORE 5.1
This Year and Warm 591 Clicks Pub: Dec 13, 17
Herb-Infused Whipped Primers
Origins' Cooling Primer Takes the Form of a Light Mousse
The Original Skin Pore-Perfecting Cooling Primer with Willowherb is an innovative new product from Origins that boasts a lightweight, mousse-like product that boasts an “ice-cold-on-contact... [More]
Whipped Multipurpose Creams - Kate Somerville Cold Cream is Light, Floral and Non-Comedogenic
SCORE 7.1
This Year and Warm 188 Clicks Pub: Mar 30, 18
Whipped Multipurpose Creams
Kate Somerville Cold Cream is Light, Floral and Non-Comedogenic
Cold cream is a powerful all-in-one skincare product that can be used to moisturize, treat acne, deeply cleanse and remove makeup. The product has been used by women for hundreds of years, with many... [More]
Whipped Matte Moisturizers - The New Olay Whip Moisturizers Come in Three Innovative Variations
SCORE 4.6
This Year and Average 218 Clicks Pub: Feb 10, 18
Whipped Matte Moisturizers
The New Olay Whip Moisturizers Come in Three Innovative Variations
After launching the helpful Olay Skin Advisor app not too long ago, the brand found that 50% of women are unhappy with their current moisturizer, as it’s difficult to find an option that... [More]
Whipped Cleanser Kits - Nooni's Foaming Cleanser Kit Includes a Powder and a 'Whip Maker'
SCORE 2.5
Untested 290 Clicks Pub: Dec 23, 16
Whipped Cleanser Kits
Nooni's Foaming Cleanser Kit Includes a Powder and a 'Whip Maker'
Foaming cleanser products are not difficult to find on the market, but Nooni is offers a cleansing personal care solution that drastically differs from most other options available. The ‘DWT... [More]
Budget-Friendly Spa Skincare - Spa Brand 'Bliss' Relaunched with a Fresh Look and Reduced Prices
SCORE 4.3
This Year and Average 141 Clicks Pub: Mar 1, 18
Budget-Friendly Spa Skincare
Spa Brand 'Bliss' Relaunched with a Fresh Look and Reduced Prices
Spa brand ‘Bliss’ recently relaunched its entire brand, treating consumers to a fresh new identity and products at reduced prices. The 39 newly formulated products boast all-new cruelty-... [More]
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