Category
Lifestyle
Assisted Choices
Trend cluster
Category
Functional
Rooftop
Rooftop gardens and green oases are the next focus of urban planning.
3.8
Trend score
Trend
What is the Functional Rooftop trend?
Functional Rooftop: Rooftop gardens that produce harvests, offer education, and/or spaces to relax are becoming increasingly common in urban areas. These environments are being centered around urban planning initiatives as consumers seek forms of escapism in the face of rising urban populations, and governing bodies seek long-term solutions to minimize ecological footprints.
Trend themes
Themes within the Functional Rooftop trend
Three behaviours holding the trend together01
Rooftop Gardens
As urban populations rise, consumers seek forms of escapism which include creating rooftop gardens that produce harvests, offer education, and/or spaces to relax
02
Eco-friendly Urban Landscape
There is a growing need for eco-friendly urban landscapes that can help reduce carbon emissions, which includes developing rooftop parks and produce brands
03
Green Urban Spaces for Children
Incorporating sustainable green spaces into children's education is becoming increasingly popular. Projects like rooftop child-centric gardens are aiming to provide an immersive learning experience for kids of all ages
Industry implications
What the Functional Rooftop trend means for industry
Where the trend changes the playbookFor
Architecture & Design
There is an opportunity for architects and designers to find ways to incorporate efficient and sustainable green spaces into urban landscapes in order to create more livable spaces
For
Retail & Grocery
Retailers and grocers have the opportunity to grow produce on their rooftops or partner with rooftop gardens and beekeeping companies in order to supply fresh, organic produce to their customers
For
Urban Planning
As cities grow in size and population, there is a need for urban planners to find ways to incorporate sustainable green spaces into their designs. Rooftop gardens and parks can be important elements in this process
Workshop question
How can your brand contribute to long-term positive social or environmental change?
Trend signals
Trend signals for Functional Rooftop
Trend score 3.8 out of 10, from popularity 48%, activity 58%, freshness 8%.
Popularity48%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Functional Rooftop trend
6 featured examples from May 13, 2016 to Mar 20, 2018CategoryEco
Skyscraper Rooftop Parks
Hong Kong's 'SKYPARK' is an Urban Park for its Residents
The convergence of living, leisure, and public space drives opportunities for environmentally responsible real estate development in urban areas.
CategoryEco
Ecological Library Rooftops
Vancouver Central Library's Top Floor Will be a Green Space Community
Incorporating green rooftops into building designs and sustainable building practices to reduce carbon emissions.
CategoryEco
Child-Centric Rooftop Gardens
Brooklyn's Children Museum Has Unveiled a New Green Roof
Museums can adopt the concept of child-centric rooftop gardens to provide an immersive learning experience for kids of all ages and differentiate themselves from their competitors.
CategoryEco
Rooftop Grocer Gardens
The Grocery Store IGA Has Introduced a Rooftop Garden
The introduction of rooftop gardens in grocery stores presents an opportunity for the industry to offer fresh, locally grown produce to customers.
CategoryArt & Design
Partly Transparent Urban Shopping Centers
Lyon Part-dieu is Getting a Shiny Look by MVRDV
Disruptive innovation opportunity: Best practices in architectural design to enhance the functionality and aesthetics of urban shopping centers.
CategoryLifestyle
Rooftop Produce Brands
IGA's 'Frais Du Toit' Brand Sells Organic Greens from Its Rooftop Garden
Retailers can explore partnerships with urban gardening and agriculture companies to offer customers locally grown, fresh and organic produce through innovative store displays.
