M89 Hotel, a luxury establishment on the outskirts of Milan, is designed to subtly mimic some of the neighboring buildings. The Italian hotel, which was designed by Piuarch studio, sits across from a century-old industrial factory made of brick in traditional building methods. The factory is topped by a series of gabled roofs, and those give the total structure a jagged appearance. M89 Hotel references that in dramatic fashion, with a set of sharp, serrated teeth that extend from its roof.
Interestingly, the factory that M89 Hotel is across from is now home to Gucci, though it was originally a producer of aviation parts. Considering the high fashion behind the current residents, it was essential that M89 not miss a step in its aesthetic.
Why This Trend Is Growing
- Serrated Building Designs
- There is an opportunity for architects and designers to incorporate serrated elements in building designs, creating unique and visually striking structures.
- Mimicking Neighboring Architecture
- Designers can explore the concept of mimicking neighboring buildings in architectural designs, giving a nod to the local context and creating a cohesive environment.
- Dramatic Roof Features
- Incorporating dramatic roof features, such as sharp teeth or serrated structures, can add visual interest and create a memorable impact in building designs.
Industries Being Reshaped
- Hospitality Industry
- Hotels and luxury establishments can leverage unique architectural designs, like serrated buildings, to stand out in a competitive market and cater to customers seeking novel experiences.
- Architecture and Design Industry
- Architects and designers can explore innovative and visually striking building designs, such as mimicking neighboring architecture or incorporating dramatic roof features, to showcase their creativity and attract clients.
- Fashion and Luxury Industry
- Collaboration opportunities arise between the fashion and luxury industry and architecture, as demonstrated by the M89 Hotel's proximity to Gucci, where architectural aesthetics can complement and enhance brand identities.
