A major theme that runs throughout the top August 2017 home ideas explore the use of unconventional materials to completely change the look and feel of familiar furniture and decor pieces. Examples of this include wooden office furniture pieces designed to provide comforts of home, soft concrete sculptures and clocks made out of fabric.
Many consumers are looking to rebel against the monotony of minimalism by incorporating whimsical, naturally inspired pieces of decor into their homes that are shaped like everything from clamshells and branches to logs, bubbles and birds.
Some standout home design innovations include Lululemon's ivivva brand launching a line of active-inspired home decor for teens, as well as the Kuri household robot being updated to recognize pets within the home.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
