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This Minimal Toothbrush Aims to Brand a New Kind of Tooth Care

 - Jul 6, 2017
References: madebyalphabet &
This minimal toothbrush from was inspired by consumers who seek products with thoughtful, purposeful and intentional designs.

In an age of overwhelming consumer choice, people are often drawn to minimalism and simplicity. Hippo & Crate's toothbrush embodies that need to de-clutter as it offers no extra functions or complicated accessories -- it's simply a toothbrush. The straightforward design features a slim body that is met by a cluster of perfectly distanced bristles. "H & P," is detailed in a clean font at the base of the brush. The bathroom accessory, which is available in brown, white or black speaks to the consumer who is drawn to streamlined design that puts its function before its form. This minimal toothbrush is for the consumer inspired to live with less distraction.