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Rainbow Coupe Glasses

These Champagne Glasses Make Rainbow Reflective Cocktails

— July 20, 2017 — Art & Design
These rainbow coupe glasses from Urban Outfitters turn your cocktail into a rainbow reflective delight.

This set of two coupe glasses is a fantastic house warming present for any Millennial or Gen Z moving into their first apartment. As a fun spin on the classic champagne glass, rainbow coupe glasses are a great way to add a bit of personality to your first grown-up home. These Gatsby-inspired glasses will also delight guest by turning any cocktail into a rainbow reflection of light due to their multi-faceted duo-chrome design.

One of Urban Outfitters' strengths is its fun and youthful homeware collections that are equal parts playful and stylish. It has done a great job of adapting to and setting the standard of style for Millennial and Gen Z consumers by shifting its brand identity and focus with market demands.
Trend Themes
1. Rainbow Reflective Glassware - Exploring the use of multi-faceted duo-chrome designs in glassware to create rainbow reflective effects, adding a unique and playful element to cocktails.
2. Personalized Home Decor - Tapping into the desire for Millennials and Gen Z to add personal touches to their first apartments, offering homeware items that reflect their individual style and personality.
3. Adaptive Branding - Adapting brand identity and focus to cater to the evolving tastes and demands of Millennial and Gen Z consumers, setting the standard for style in the market.
Industry Implications
1. Homeware - The homeware industry can explore the use of multi-faceted duo-chrome designs in glassware to create innovative and visually appealing products that appeal to younger demographics.
2. Event Planning - Event planning professionals can incorporate rainbow reflective glassware, like the rainbow coupe glasses, to add a playful and visually stunning element to cocktails and beverages served at events.
3. Retail - Retailers can tap into the demand for personalized home decor items by offering a wide range of homeware products that allow Millennials and Gen Z to express their unique style in their first apartments.
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