Stylish Citronella Coils

Fredricks and Mae's Citronella Attracts People and Repels Mosquitoes

With summer in full swing, the season's most dreaded pests are in the air, but Fredericks and Mae's Citronella coils help to keep them away without having to sacrifice patio style. The natural mosquito repellent comes in coils that hang artfully from a sleek pole, keeping the biting insects away without forcing one's patio to look like a tiki lounge.

Citronella grass is native to southeast Asia, and its mosquito-repelling technologies are well-known around the world. Burning concentrated citronella is a reliable, natural way to keep the bugs at bay, but most methods make use of fiery torches that are both dangerous and silly-looking. Fredericks and Mae's Citronella coils burn for just as long as those torches do, with the tan and black small coil lasting approximately 36 hours and the black and black large coil lasting a whopping 150 hours.

Stylish Mosquito Repellents
Opportunity to create innovative, attractive mosquito repellent products that blend style and function.
Citronella Innovations
Potential for developing new citronella-based products and technologies that offer effective mosquito repellent solutions.
Outdoor Decor with a Purpose
Growing demand for outdoor decor items that serve a dual purpose of functionality and aesthetics.

Industries Being Reshaped

Home Decor
Home decor industry can tap into the market for stylish mosquito repellents and outdoor decor products.
Insect Repellents
Opportunity for insect repellent companies to explore new citronella-based formulations and products.
Outdoor Living
Outdoor living industry can offer innovative patio and garden products that repel mosquitoes while enhancing the overall outdoor experience.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 8%
Freshness 8%

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