'Mohawk Group' has created a collection of lichen carpeting inspired by the colorful patterns found in nature.
Designed in collaboration with Jason F. McLennan, the Founder of the 'Living Product Challenge,' 'Lichen' is the first product to receive the 'Living Product Challenge Petal' certification. To create this natural-looking product, Mohawk teamed up with a biologist to help the team reproduce the look of lichen and identify between different species of the organism. Each design is supposed to represent its own species and has tactile and visual differences to distinguish them.
Lichen carpet is available in modular form as opposed to longer rolls. This means interior designers are able to create patterns and designs in the carpet with the individual modules.
Why This Trend Is Growing
- Nature-inspired Carpeting
- The trend of creating carpeting that mimics patterns found in nature presents opportunities for companies to tap into the growing demand for more sustainable and aesthetically pleasing interior design options.
- Modular Carpeting
- The modular format of lichen carpeting allows interior designers to easily create customizable patterns and designs, highlighting the potential for innovative new product offerings in the carpet industry.
- Living Product Certification
- The certification of 'Lichen' as the first product to receive the 'Living Product Challenge Petal' certification highlights the increasing importance of sustainability in the products being created by companies across industries.
Industries Being Reshaped
- Interior Design
- The development of nature-inspired and modular carpeting offers a new avenue for interior design companies to differentiate themselves and offer more unique and sustainable design options.
- Carpet Manufacturing
- The creation of lichen carpeting presents an innovative product offering for carpet manufacturers looking to tap into the demand for more sustainable building materials.
- Sustainability Certification
- The introduction of the 'Living Product Challenge Petal' certification offers an opportunity for companies across industries to prioritize sustainability and differentiate themselves in the market.
