By Japanese designer Shinya Yoshida's estimation, some things, like his new 'Drape Collection,' can just be things. The attractive multi-use trays have no specified purpose, encouraging people to simply enjoy them for what they are and use them in whatever way they see fit.
The smooth resin trays come in three different molds and a variety of different colors. Consumers can combine those colors, which are typically softer pastel tones as a result of the resin from which they're made, into any palette that is most attractive to them.
Further, the contents of the trays are entirely dependent on the users. They function as attractive desk ornaments that can hold office supplies like pens, paperclips, and staples, or they look equally good as a piece of decoration on a coffee table holding curios or small snacks.
Key Themes Behind This Trend
- Multi-use Trays
- Opportunity for disruptive innovation in creating versatile and customizable trays for various purposes.
- Tactile Design
- Opportunity for disruptive innovation in developing aesthetically pleasing and tactile products that engage users' senses.
- Personalized Palettes
- Opportunity for disruptive innovation in allowing customers to customize color palettes for their products based on personal preferences.
Where This Applies
- Home Decor
- Opportunity for disruptive innovation in creating innovative and customizable home decor products.
- Office Supplies
- Opportunity for disruptive innovation in designing versatile and visually appealing office supplies and accessories.
- Food and Hospitality
- Opportunity for disruptive innovation in developing aesthetically pleasing and functional trays for serving snacks in hotels, restaurants, and cafes.
