Swedish furniture brand 'IKEA' is known for its minimalist design, but its Fall-Winter 2018 catalog abandons this for a maximalist aesthetic.
With rich jewel tones, luxurious fabrics and exotic birds aplenty, this catalog is a steep departure from IKEA's typical look. The images are moody and rich-looking with gold accents and exotic influences. This is great news for consumers, as it means they will soon be able to get the maximalist look for less.
The launch of IKEA's maximalist aesthetic suggests a shift in the design scene. If a brand as important as IKEA (one that launched its business and made its name in minimalist design) is making the shift to a more luxurious and weighted style, it suggests a shift in the industry as a whole.