IKEA's HÖSTKVÄLL Range Shares Cozy Fall Accents
Laura McQuarrie — August 4, 2021 — Art & Design
References: ikea & designtaxi
As people have quarantined at home, modern decor is being traded for more cozy, comfortable pieces and there are plenty of these kinds of designs to choose from in IKEA's new farmhouse decor collection. The HÖSTKVÄLL home collection is full of seasonal touches, solutions for gathering and entertaining, and textiles in warm oranges, browns and neutral earthy tones.
According to IKEA, this collection was "inspired by the American farmhouse style and traditional IKEA Scandinavian design" and it helps to add warmth to the home with scented cinnamon-sugar candles, motifs that remind of fallen leaves and artificial wreaths. The farm-style collection makes it easy to transition the style of a home from one season to the next, especially as friends and families are eager to gather indoors in larger groups once again.
According to IKEA, this collection was "inspired by the American farmhouse style and traditional IKEA Scandinavian design" and it helps to add warmth to the home with scented cinnamon-sugar candles, motifs that remind of fallen leaves and artificial wreaths. The farm-style collection makes it easy to transition the style of a home from one season to the next, especially as friends and families are eager to gather indoors in larger groups once again.
Trend Themes
1. Cozy Home Decor - As people have quarantined at home, there is a trend towards comfortable, cozy home decor.
2. Farmhouse Style - The HÖSTKVÄLL collection's farmhouse style is gaining popularity as a design trend.
3. Seasonal Touches - Seasonal touches, such as warm colors and autumn-inspired motifs, are popular trends in home decor.
Industry Implications
1. Home Decor - The HÖSTKVÄLL collection is a disruptive innovation opportunity for home decor retailers looking to capitalize on the cozy decor trend.
2. Furniture - The HÖSTKVÄLL collection presents a potential disruptive innovation opportunity for furniture manufacturers looking to incorporate farmhouse style into their designs.
3. Textiles - The warm and earthy tones of the HÖSTKVÄLL collection's textiles represent a disruptive innovation opportunity for textile manufacturers seeking to capture the seasonal home decor market.
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