BentukBentuk Creates Feminine Concrete Products
Mary Van Puymbroeck — July 27, 2017 — Art & Design
References: bentukbentuk & files8.design-editor
Malaysian homewear brand BentukBentuk is known for its collection of colored concrete vases.
BentukBentuk makes delicate-looking vases, coasters, trays and other decor items. Each piece in its collection of colored concrete vases feels strong yet feminine. BentukBentuk isn't afraid to experiment with color or texture and because of this, the brand has gained popularity in the west. The husband and wife duo behind BentukBentuk hope to change the perception of concrete as a cold and rigid material.
Concrete homewear items have been popular in recent years. Consumers have been drawn to the juxtaposition of rigid concrete against feminine forms. The look has followed as an extension of the marble homewear aesthetic popular with Millennial consumers. In the same way marble has gone beyond functioning just as a material for countertops or flooring, concrete has moved past being a construction material.
BentukBentuk makes delicate-looking vases, coasters, trays and other decor items. Each piece in its collection of colored concrete vases feels strong yet feminine. BentukBentuk isn't afraid to experiment with color or texture and because of this, the brand has gained popularity in the west. The husband and wife duo behind BentukBentuk hope to change the perception of concrete as a cold and rigid material.
Concrete homewear items have been popular in recent years. Consumers have been drawn to the juxtaposition of rigid concrete against feminine forms. The look has followed as an extension of the marble homewear aesthetic popular with Millennial consumers. In the same way marble has gone beyond functioning just as a material for countertops or flooring, concrete has moved past being a construction material.
Trend Themes
1. Colored Concrete Homeware - The trend of using colored concrete for homeware products has been gaining popularity due to its unique and feminine aesthetic.
2. Experimentation with Color and Texture - BentukBentuk's willingness to experiment with color and texture has become a trend among homeware brands looking to stand out.
3. Reimagining Materials for Home Decor - Using materials like concrete and marble for home decor has become a trend, challenging traditional perceptions of what is considered decorative.
Industry Implications
1. Home Goods - Colored concrete products offer a new and unique twist on traditional home decor products, providing opportunity for innovation in the home goods industry.
2. Construction - The use of concrete and other materials traditionally used in construction for decoration presents opportunities for innovation and expansion in the construction industry.
3. Gifts and Souvenirs - The unique and trendy aesthetic of colored concrete homeware items makes them ideal for use as gifts or souvenirs, providing opportunities for innovation and growth in the gift industry.
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