Cannabis subscriptions are becoming increasingly common
Implications - Whether purchasing cannabis itself or the tools and products that the lifestyle requires, subscriptions based in the subject and use of marijuana are becoming increasingly common. These curated services allow for the cannabis industry to enter the home of the average consumer in a way that appeals to their convenience-minded sensibilities.
Workshop Question - How can your brand better establish itself within its customers' lifestyles in a hassle-free way?
Trend Themes
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Cannabis Subscription Services — Cannabis subscription services have become increasingly popular with curated services that allow the cannabis industry to enter the home of the average consumer in a convenient way.
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Farm-to-table Delivery Services for Marijuana — Community Supported Agriculture networks are gearing up for marijuana home-delivery as marijuana consumption is becoming more normalized practice.
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Female-focused Cannabis Subscription Boxes — Subscription services focused on women who are passionate about both cannabis and skin-care products have emerged to meet this growing consumer segment.
Industry Implications
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Subscription-based Services — Business professionals in subscription-based industries should develop and offer curated cannabis services with other lifestyle products that make it convenient for the consumer to access and explore various products in the market.
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Farm-to-table Delivery Services — Companies in the agriculture and food industry can learn from the up-and-coming delivery services by considering the incorporation of marijuana into their preexisting farm-to-table ethos.
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Cosmetics Industry — Beauty and skincare business professionals should consider creating beauty products that are influenced by cannabis, are free of harsh chemicals, and are affordable to meet the needs of cannabis-loving consumers who also value self-care.
