Brands harness virtual tech to let consumers enjoy holiday celebrations online
Implications - The integration of virtual and augmented reality into various holiday seasons can now be seen across a variety of platforms. These products and services enhance consumer engagement by fostering deep connections with them, in an industry that is often already highly personal and meaningful to them.
Workshop Question - How can your brand deepen consumer engagement in a way that incorporates virtual tech?
Trend Themes
1. Virtual Holiday Celebrations - Brands are leveraging virtual and augmented reality to engage consumers in holiday celebrations online.
2. Augmented Reality Integration - Companies are integrating augmented reality into their products and services to enhance customer experiences.
3. Hologram and Mixed Reality Technology - Malls and retailers are exploring the use of hologram and mixed reality technology to create new and innovative shopping experiences.
Industry Implications
1. Retail - Retailers can use virtual reality and augmented reality technology to enhance customer experiences and engagement.
2. Marketing and Advertising - Marketers and advertisers can leverage augmented reality and virtual reality to create immersive campaigns that engage consumers.
3. Entertainment - The entertainment industry can use hologram and mixed reality technology to enhance live performances or create new and innovative experiences for customers.
5 Featured, 43 Examples:
99,416 Total Clicks
Date Range:
Nov 17 — Dec 18
Trending:
Untested
Consumer Insight Topics:
