Virtual Celebration

Brands harness virtual tech to let consumers enjoy holiday celebrations online

Implications - The integration of virtual and augmented reality into various holiday seasons can now be seen across a variety of platforms. These products and services enhance consumer engagement by fostering deep connections with them, in an industry that is often already highly personal and meaningful to them.
SCORE 6
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33,792 Total Clicks
Nov 17 - Apr 18
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Featured Examples
Charitable VR Christmas Pop-Ups - Marks and Spencer Created an Immersive Experience with a Shelter
SCORE 6.2
This Year and Warm 394 Clicks Pub: Nov 25, 17
Charitable VR Christmas Pop-Ups
Marks and Spencer Created an Immersive Experience with a Shelter
For the holidays this year, British multinational retailer Marks and Spencer teamed up with housing and homelessness charity Shelter to create an immersive Christmas pop-up. Under the protection... [More]
Social Media Egg Hunts - Cadbury Set Up an Interactive Easter Egg Hunt on Facebook 360
SCORE 6.4
New and Warm 23 Clicks Pub: Apr 3, 18
Social Media Egg Hunts
Cadbury Set Up an Interactive Easter Egg Hunt on Facebook 360
For Easter this year, Cadbury devised an interactive Easter egg hunt on social media via a Facebook 360 video. The ‘Cadbury Live Egg Hunt’ gave fans in Australia the chance to... [More]
AR Holiday Tree Apps - AKQA's 'Tree of Lights' App Enhances Any Space with an Augmented Tree
SCORE 5.3
This Year and Warm 97 Clicks Pub: Dec 27, 17
AR Holiday Tree Apps
AKQA's 'Tree of Lights' App Enhances Any Space with an Augmented Tree
The ‘Tree of Lights’ app from AKQA uses augmented reality to help users instantly place an interactive 360-degree tree before their eyes. Through the screen of a mobile device, one is... [More]
AR Get-Well Cards - Honda's 'The Ultimate Get-Well Card' Uses AR to Cheer Children in the Hospital
SCORE 4.5
This Year and Average 75 Clicks Pub: Dec 20, 17
AR Get-Well Cards
Honda's 'The Ultimate Get-Well Card' Uses AR to Cheer Children in the Hospital
Children who must spend the holidays in the hospital are not often treated to presents and some of the other parts of the season that consumers most look forward to, and in acknowledgement of this,... [More]
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