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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Virtual Celebration

Brands harness virtual tech to let consumers enjoy holiday celebrations online

Implications - The integration of virtual and augmented reality into various holiday seasons can now be seen across a variety of platforms. These products and services enhance consumer engagement by fostering deep connections with them, in an industry that is often already highly personal and meaningful to them.
Workshop Question - How can your brand deepen consumer engagement in a way that incorporates virtual tech?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
64,217 Total Clicks
Date Range:
Nov 17 — Dec 18
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Charitable VR Christmas Pop-Ups
Charitable VR Christmas Pop-Ups
Marks and Spencer Created an Immersive Experience with a Shelter
For the holidays this year, British multinational retailer Marks and Spencer teamed up with housing and homelessness charity Shelter to create an immersive Christmas pop-up. Under the protection... MORE
AR Holiday Tree Apps
AR Holiday Tree Apps
AKQA's 'Tree of Lights' App Enhances Any Space with an Augmented Tree
The ‘Tree of Lights’ app from AKQA uses augmented reality to help users instantly place an interactive 360-degree tree before their eyes. Through the screen of a mobile device, one is... MORE
play_circle_filled Social Media Egg Hunts
Social Media Egg Hunts
Cadbury Set Up an Interactive Easter Egg Hunt on Facebook 360
For Easter this year, Cadbury devised an interactive Easter egg hunt on social media via a Facebook 360 video. The ‘Cadbury Live Egg Hunt’ gave fans in Australia the chance to... MORE
play_circle_filled Holographic Mall Concierges
Holographic Mall Concierges
Mall of America's High-Tech Concierge Offers Personalized Assistance
With mixed reality company VNTANA, Mall of America is introducing a new, next-gen mall concierge to make holiday shopping a seamless, personalized experience. Mall of America’s Shopping... MORE
play_circle_filled AR Get-Well Cards
AR Get-Well Cards
Honda's 'The Ultimate Get-Well Card' Uses AR to Cheer Children in the Hospital
Children who must spend the holidays in the hospital are not often treated to presents and some of the other parts of the season that consumers most look forward to, and in acknowledgement of this,... MORE

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