With mixed reality company VNTANA, Mall of America is introducing a new, next-gen mall concierge to make holiday shopping a seamless, personalized experience. Mall of America's Shopping Hologram Concierge takes the form of a charming elf named Ellie, who is able to answer a range of questions, help shoppers navigate the mall and suggest gifts by category.
The Shopping Hologram Concierge makes the most of VNTANA's patented software platform, which connects an existing chatbot (such as Microsoft Azure, Amazon Alexa, IBM Watson and more) with a 3D model to create a smart avatar.
While holiday shopping can be stressful for consumers who don't know what to purchase or where to find the right product, the AI hologram offers a friendly face and a dose of holiday magic to delight kids and adults alike.
What Makes This Trend Stand Out
- Mixed-reality Concierges
- Incorporating mixed-reality technology into concierge services to provide personalized assistance and enhance customer experience.
- Chatbot-avatar Integration
- Integrating existing chatbots with personalized 3D avatars to create smart assistants that can deliver tailored solutions to customers' inquiries.
- Customer Engagement Through Holography
- Using holographic and AI-enabled concierge services to create a more interactive and satisfying customer experience.
Sectors Adopting This
- Retail
- Retailers can enhance in-store customer experience by introducing mixed-reality concierge services that incorporate chatbot-avatars to provide personalized assistance.
- Hospitality
- Hotels can adopt the 3D avatar and holographic technology to create interactive and AI-enabled concierge services that can guide guests and provide personalized recommendations.
- Entertainment
- Amusement parks and other entertainment venues can enhance visitor experience by introducing mixed-reality concierge services featuring holographic and AI-enabled characters that guide visitors through the facility.
