Buzzo is the name of Haptik's artificial intelligence assistant and it was created to enhance digital shopping experiences. The AI-powered voice assistant is said to bring "the simplicity of an in-store assisted experience to apps and websites," as it helps users navigate product choices with a voice-enabled interface.
Buzzo taps into meta data like filters, reviews, pricing and tags to understand a user's voice commands given in natural language. Like an in-store service agent, Buzzo helps to make meaningful recommendations, as well as suggest upsells, cross-sells to make the shopping experience as worthwhile as possible.
Research supports the fact that eCommerce is only continuing to grow, especially in the midst of a pandemic, and "digital is now the default way of shopping for most Millennials."