Buzzo is the name of Haptik's artificial intelligence assistant and it was created to enhance digital shopping experiences. The AI-powered voice assistant is said to bring "the simplicity of an in-store assisted experience to apps and websites," as it helps users navigate product choices with a voice-enabled interface.
Buzzo taps into meta data like filters, reviews, pricing and tags to understand a user's voice commands given in natural language. Like an in-store service agent, Buzzo helps to make meaningful recommendations, as well as suggest upsells, cross-sells to make the shopping experience as worthwhile as possible.
Research supports the fact that eCommerce is only continuing to grow, especially in the midst of a pandemic, and "digital is now the default way of shopping for most Millennials."
Why This Trend Is Growing
- AI-powered Ecommerce Assistance
- Integrating artificial intelligence into digital shopping experiences through voice-enabled interfaces to provide an in-store-like assistance can disrupt traditional eCommerce platforms and offer a more personalized buying experience for customers.
- Voice-enabled Shopping
- Enabling voice search, navigation, and communication during online shopping can provide a hands-free experience, improve accessibility for individuals with disabilities, and reduce friction in the customer journey.
- Data-driven Recommendations
- Leveraging meta data such as reviews, pricing, and tags using AI-powered assistants can offer intelligent product recommendations and increase the likelihood of upsells and cross-sells, thereby enhancing customer experience and generating more revenue.
Industries Being Reshaped
- Ecommerce
- Adopting AI-powered assistants and voice-enabled interfaces by eCommerce platforms and retailers can enhance customer experience and potentially increase revenue by providing a personalized buying journey for users and better understanding their needs and preferences.
- Customer Service
- Integrating voice-enabled chatbots and AI assistants can automate customer service and sales while reducing costs, improving efficiency, and providing 24/7 support to customers.
- Technology
- Incorporating AI, natural language processing, and machine learning technologies into digital shopping experiences will change the way customers interact with technology and open up new possibilities for innovation, creating a competitive advantage for companies in the tech industry.
