DeepBrain AI is a company that uses life-like virtual avatars with conversational AI to provide customer service in a variety of scenarios. The AI Kiosk, introduced by DeepBrain AI at NRF 2022, uses these avatars to interact with customers in real time, providing information and assistance through e-commerce portals or extended reality displays in unmanned retail stores.
The avatars can also give customers information on discounts, newly-stocked items, and the backstory behind the AI Kiosk platform. According to DeepBrain AI CEO Eric Jang, the company believes that AI and other innovations will have a significant impact on the commerce industry after the pandemic ends, affecting fields such as retail, e-commerce, and live commerce. DeepBrain AI previously unveiled its zero-touch kiosks for use in 7-Eleven convenience stores at the AI Summit in November.
Image Credit: DeepBrain AI
Key Themes Behind This Trend
- Avatar Customer Service
- Innovative use of AI-controlled avatars in customer service for unmanned retail stores has the potential to replace human workers in certain industries.
- Remote Workers
- The use of virtual avatars for customer service enables remote workers to operate in on-site scenarios, offering potential opportunities for companies to save on labor costs.
- AI Kiosks
- The combination of life-like virtual avatars and conversational AI creates a novel approach to improving customer experience through interactive AI kiosks that can be customized in various settings.
Where This Applies
- Retail
- AI-controlled virtual avatars can be used in unmanned retail stores to provide customer service and improve the shopping experience by offering personalized recommendations and assistance.
- E-commerce
- AI-powered virtual avatars can interact with customers in real time, answering questions and offering recommendations, which can improve the online shopping experience and increase sales.
- Live Commerce
- Life-like virtual avatars can enhance the live commerce experience by providing real-time assistance and personalized recommendations to customers, promoting engagement and loyalty.
