Moving drive-thrus enhance the convenience of this already simple model
Implications - The standard drive-thru already involves mobility on the part of the consumer, but its convenience is being elevated even further with a new model of drive-thru that in itself, is mobile. These designs not only enhance accessibility to a brand’s food products, but offer a layer of customization in service that the fast food industry tends to lack.
Workshop Question - How can your brand elevate convenience and customization in the products/services it offers?
Trend Themes
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Mobile Drive-thrus — Drive-thrus that, in themselves, are mobile, are being developed and are offering a layer of customization in service that the fast food industry tends to lack.
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Autonomous Mobile Drive-thrus — Self-driving drive-thrus that bring services to customers are being developed aiding in accommodation and efficiency.
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Mobile Curbside Delivery Apps — The FlyBuy app, a mobile curbside delivery app designed for restaurants not equipped for drive-thrus, is aiding in virtual drive-thru convenience for consumers.
Industry Implications
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Fast Food Industry — The fast food industry has a unique opportunity with mobile drive-thrus to offer customized services and improve convenience for customers.
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Wine Industry — The wine industry can benefit from mobile drive-thrus by offering customers expedited access to their products and the option of customizing their purchase.
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Retail Industry — The retail industry can take advantage of autonomous mobile drive-thrus by offering customers efficient and personalized experiences with accompanying smart phone apps.
