Moving drive-thrus enhance the convenience of this already simple model
Implications - The standard drive-thru already involves mobility on the part of the consumer, but its convenience is being elevated even further with a new model of drive-thru that in itself, is mobile. These designs not only enhance accessibility to a brand’s food products, but offer a layer of customization in service that the fast food industry tends to lack.
Workshop Question - How can your brand elevate convenience and customization in the products/services it offers?
Trend Themes
1. Mobile Drive-thrus - Drive-thrus that, in themselves, are mobile, are being developed and are offering a layer of customization in service that the fast food industry tends to lack.
2. Autonomous Mobile Drive-thrus - Self-driving drive-thrus that bring services to customers are being developed aiding in accommodation and efficiency.
3. Mobile Curbside Delivery Apps - The FlyBuy app, a mobile curbside delivery app designed for restaurants not equipped for drive-thrus, is aiding in virtual drive-thru convenience for consumers.
Industry Implications
1. Fast Food Industry - The fast food industry has a unique opportunity with mobile drive-thrus to offer customized services and improve convenience for customers.
2. Wine Industry - The wine industry can benefit from mobile drive-thrus by offering customers expedited access to their products and the option of customizing their purchase.
3. Retail Industry - The retail industry can take advantage of autonomous mobile drive-thrus by offering customers efficient and personalized experiences with accompanying smart phone apps.
