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'Naranja de Valencia' Elevates the Status of the Valencia Orange

The Lavernia & Cienfuegos agency developed a creative citrus packing and branding identity to help orange producers and exporters better present the iconic Valencia Orange.

To showcase the superior quality of the oranges, 'Naranjas de Valencia' was created, including a line of t-shirts, bottles, boxes and mesh totes that resemble designer shopping bags. Along with the design, the agency created a beautifully illustrated motif, which has the potential to be used across a wide range of applications, such as paper packaging, signage and more.

Consumer interest in eating a more diverse range of wholesome fruits and vegetables has inspired brands to launch upscale packaging and even in-store preparation stations that elevate the presentation of produce. Naranjas de Valencia's elegantly packaged goods resemble high-end designer items, making them seem much more interesting than the average grocery store orange.