Water-based sunscreens promote skin health and appearance
Implications - Sunscreens that are water-based, and come in either gel or liquid forms, are becoming increasingly common as more consumers look to protect their skin, but balk at the idea of using streaky, oily products on their faces. This shift caters to consumers who value both the practical and aesthetic benefits of self-care, and who don’t want to compromise one for the other.
Workshop Question - Conceptualized a new product/service that reduces or removes concerns your customers have with your brand’s primary product/service.
Trend Themes
1. Water-based Sunscreen - Water-based, and come in either gel or liquid forms, increasingly common protection option for consumers that value practicality and aesthetic benefits of self-care.
2. Hydrating Sunscreen Gels - Lightweight hydrating gel formula with natural ingredients like birch sap, sea buckthorn, icy lead and sunflower seed extracts, and excludes potential harmful additives.
3. Protective Invisible Sunscreens - Clear, weightless, and clean formula that addresses problems of sun protection products such as thin white film residue.
Industry Implications
1. Beauty Industry - Water-based sunscreen, hydrating sunscreen gels, and protective invisible sunscreens will impact how beauty industries manufacture and market sun care products.
2. Pharmaceutical Industry - Water-based sunscreen, hydrating sunscreen gels, and protective invisible sunscreens providing efficient prevention from sun exposure may create opportunities for pharmaceutical industries to expand their market of consumer health.
3. Technology Industry - Protective invisible sunscreens with ingredients that shield skin against blue light demonstrate opportunities for technology industries to improve on devices and applications that emit blue light emissions.
