Watery Protection

Water-based sunscreens promote skin health and appearance

Implications - Sunscreens that are water-based, and come in either gel or liquid forms, are becoming increasingly common as more consumers look to protect their skin, but balk at the idea of using streaky, oily products on their faces. This shift caters to consumers who value both the practical and aesthetic benefits of self-care, and who don’t want to compromise one for the other.
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,047 Total Clicks
May 17 - Apr 18
This Quarter and Average
FashionCosmetics
Featured Examples
Millennial-Targeted Sunscreens - This Glossier Sunscreen Goes onto the Skin Clear
SCORE 7.6
Hot 1,913 Clicks Pub: May 10, 17
Millennial-Targeted Sunscreens
This Glossier Sunscreen Goes onto the Skin Clear
This Glossier sunscreen hopes to get more Millennials using sun protection. As a product, sunscreen can be problematic. Often it can leave a white cast, it can break out the wearer’s skin or... [More]
Hydrating Sunscreen Gels - Make P:rem's Capsule Sun Gel is Branded as a "Moisturizing Sun Block"
SCORE 5
This Year and Average 459 Clicks Pub: Jul 21, 17
Hydrating Sunscreen Gels
Make P:rem's Capsule Sun Gel is Branded as a "Moisturizing Sun Block"
Make P:rem’s Capsule Sun Gel is a lightweight gel product that provides protection from the sun, while also moisturizing one’s skin. To dispel any confusion about the product’s... [More]
Protective Invisible Sunscreens - Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light
SCORE 4.7
This Year and Average 212 Clicks Pub: Jan 16, 18
Protective Invisible Sunscreens
Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light
Sun protection products have gained a reputation for being important, but also terrible for leaving behind a thin white film residue that can’t be easily rubbed away—Supergoop’s newest... [More]
SPF-Supplying Setting Sprays - This Makeup-Setting Mist Contains Sunscreen and Skin Care Ingredients
SCORE 3.4
This Year and Mild 78 Clicks Pub: Nov 29, 17
SPF-Supplying Setting Sprays
This Makeup-Setting Mist Contains Sunscreen and Skin Care Ingredients
This makeup-setting mist will not only keep shine at bay and help your makeup last longer, it is also a convenient way to protect your skin from the sun. New at Sephora, the Coola SPF 30 Makeup... [More]
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