Category
Lifestyle
Territory Bottlings
Trend cluster
Category
Style
Cafe
The worlds of fashion and food merge into same-store experiences.
5.9
Trend score
What's Happening
What is the Style Cafe trend?
Style Cafe: Fashion brands are incorporating cafes into their spaces, or creating co-spaces from scratch in which both clothing and food can be purchased and enjoyed. These retail spaces offer the benefit of an experiential purchase journey in which consumers are able to slow down and better appreciate the products being offered — benefitting the brand by enhancing the likelihood of purchase.
Evidence
Examples of the Style Cafe trend
CategoryMarketing
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
The Glossier at Rhea's Cafe pop-up highlights the potential for beauty brands to create unique retail experiences that engage customers on multiple levels.
CategoryBusiness
Designer Department Store Cafes
An Off-White Cafe Pop-Up Opened Its Doors at the Bon Marché
Luxury fashion brands have an opportunity to expand into the food and beverage industry, creating cafe concepts that promote their brand identity
CategoryBusiness
Integrated Bodywear Departments
The 'Body Studio' Combines Fashion, Fitting Stations and Food
Fashion retailers can create integrated bodywear departments to attract customers and provide a unique shopping experience.
CategoryLifestyle
Fashionable Cafe Popups
La Boutique's Jardin De La Boutique Activation Partners with Bhava Cafe
Opportunity for fashion labels to collaborate with coffee brands and create innovative activations that enhance brand exposure and customer engagement.
CategoryLifestyle
Healthy Latte Pop-Ups
Active Fashion Retailer Bandier is Hosting an In-Store Califia Farms Cafe
Opportunities for dairy-free milk brands to collaborate with retailers and gyms to promote their products.
Workshop question
How can your brand slow down the purchase journey for its customers?
Trend themes
Themes within the Style Cafe trend
Three behaviours holding the trend together01
Fashion-Food Hybrids
Fashion brands are merging with cafes, offering an experiential purchase journey that benefits both industries.
02
Designer Cafe Pop-ups
Luxury brands are opening cafes where customers can purchase branded products and dine in an elevated atmosphere.
03
Cosmetic Cafe Pop-ups
Beauty brands are taking over cafes, offering a space for customers to shop, socialize, and try/buy products.
Industry implications
What the Style Cafe trend means for industry
Where the trend changes the playbookFor
Fashion Retail and Food Services
Fashion and food industries can collaborate to increase sales and create engaging experiences for their customers.
For
Luxury Goods and Hospitality
Luxury brands can create designer cafes that personify their brand values and provide an exclusive experience for customers.
For
Beauty and Food Services
Beauty brands can host cafe takeovers to offer a unique destination where customers can shop and socialize.
Trend signals
Trend signals for Style Cafe
Trend score 5.9 out of 10, from popularity 85%, activity 82%, freshness 8%.
Popularity85%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
