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Scent Subtlety

Fragrance products take on a more nuanced, subtle form

Implications - Diverting from intense, concentrated fragrances, musk-based, more subtle takes on perfume are entering the market. Marketed as being a means to bring out consumers' natural scent as opposed to replacing or covering it, this approach is being perceived as a more modern take on scent that appeals to those who may not typically be drawn to beauty and fragrance products. This change is telling, in that it highlights the ways in which divergence can be adopted to bring in consumers who may have been previously alienated by a product category.

Workshop Question - What's a demographic you're currently struggling to reach through your offering? How could you reposition to better appeal to that group?
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
54,339 Total Clicks
Jun 17 - Apr 18
This Year and Average
FashionLifestyleCosmetics
Featured Examples
Wrestler-Inspired Fragrances - J-Scent's Unique Perfume Smells of Hair Oil Used by Sumo Wrestlers
SCORE 4.9
Average 446 Clicks Pub: Jun 22, 17
Wrestler-Inspired Fragrances
J-Scent's Unique Perfume Smells of Hair Oil Used by Sumo Wrestlers
There are plenty of novelty fragrances that have been released over the years and Japanese fragrance maker Luz is adding to this assortment with a unique perfume that is being marketed as having the... [More]
Dual-Branded Fragrance Announcements - 'Elevator Music' Was Made in Collaboration with Off-White
SCORE 6.1
This Year and Warm 454 Clicks Pub: Jan 27, 18
Dual-Branded Fragrance Announcements
'Elevator Music' Was Made in Collaboration with Off-White
Off White’s Virgil Abloh has made his mark on both the fashion and design world, and now, the famed designer has announced his newest venture—a dual-branded perfume entitled Elevator... [More]
Musky Millennial-Targeted Fragrances - 'Glossier You' is the Cult Beauty Brand's First Fragrance
SCORE 5.2
Warm 563 Clicks Pub: Oct 12, 17
Musky Millennial-Targeted Fragrances
'Glossier You' is the Cult Beauty Brand's First Fragrance
Cult beauty brand Glossier is extending its cosmetic collection to offer consumers ‘Glossier You’—the brand’s first debut fragrance, which is expected to launch at the end of... [More]
Soothing Perfume Oils - H&M Beauty Offers an Eco-Conscious, Portable Fragrance
SCORE 5.1
Warm 490 Clicks Pub: Jun 27, 17
Soothing Perfume Oils
H&M Beauty Offers an Eco-Conscious, Portable Fragrance
The H&M Conscious brand offers a perfume oil that is ideally suited for those who enjoy natural fragrances that they can use on-the-go. The perfume oil has aromatherapy functions and is based... [More]
Customizable Online-Only Fragrances - Sillages Paris Targets Millennials with Simple, Custom Scents
SCORE 6.3
This Year and Warm 393 Clicks Pub: Mar 2, 18
Customizable Online-Only Fragrances
Sillages Paris Targets Millennials with Simple, Custom Scents
27-year-old entrepreneur Maxime Garcia-Janin created Sillages Paris to reintroduce perfume to the Millennial generation, which has become largely disenchanted with the traditional world of perfume.... [More]
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