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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Scent Subtlety

Fragrance products take on a more nuanced, subtle form

Implications - Diverting from intense, concentrated fragrances, musk-based, more subtle takes on perfume are entering the market. Marketed as being a means to bring out consumers' natural scent as opposed to replacing or covering it, this approach is being perceived as a more modern take on scent that appeals to those who may not typically be drawn to beauty and fragrance products. This change is telling, in that it highlights the ways in which divergence can be adopted to bring in consumers who may have been previously alienated by a product category.
Workshop Question — What's a demographic you're currently struggling to reach through your offering? How could you reposition to better appeal to that group?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
65,070 Total Clicks
Date Range:
Jun 17 — Apr 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

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