Dense Oxygenating Moisturizers

Glossier's 'Priming Moisturizer Rich' Boasts a Thick Cream Formula

'Priming Moisturizer Rich' is one of the newest cult beauty products from Glossier; this one is like the original Priming Moisturizer, but in the form of a thick nighttime treatment that is especially ideal for the wintertime when skin is prone to becoming dull and dry.

The cream is made with thick ingredients like shea and murumuru butter, as well as red algae complex and fatty acids. Other key additions to the nourishing formula include the brand's own Anti-Redness Complex and Oxygenating Agent, which promise to leave the skin "a smooth, dewy canvas."

The Priming Moisturizer Rich is hypoallergenic, dermatologist tested and appropriate for a range of different skin types, as well as being paraben-free and cruelty-free.

Thick Cream Moisturizers
There is a trend towards thick cream moisturizers that provide intense hydration and nourishment to the skin.
Nighttime Treatments
Nighttime treatments are gaining popularity as they target specific skin concerns during the skin's overnight repair process.
Oxygenating Skincare
Oxygenating skincare products with ingredients like red algae complex and oxygenating agents offer a smooth, dewy complexion.

Who This Affects Most

Beauty and Skincare
The beauty and skincare industry can capitalize on the trend of thick cream moisturizers and nighttime treatments by developing innovative products that cater to specific skin needs.
Natural and Organic Cosmetics
The natural and organic cosmetics industry can explore the use of organic and cruelty-free ingredients in their thick cream moisturizers and nighttime treatments, attracting environmentally-conscious consumers.
Dermatology and Medspa
Dermatology and MedSpa clinics can incorporate oxygenating skincare treatments into their services, offering customers advanced solutions for rejuvenating their skin.
SCORE
1.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 11%
Freshness 8%