O Boticário, a cosmetics company that's based out of Brazil, launched a coffee perfume that has various notes of sweet and warm scents to balance it out.
In addition to the coffee perfume that's intended for female consumers, the cosmetics company released a version for men, which has more masculine notes of mandarin and cassis, which are combined with scents of dry wood and fine liqueur. In contrast, the coffee perfume for women has notes of kiwi and plum. These fruity scents are combined with notes of white chocolate and cupcake, which makes for a powerful aroma that's incredibly enticing.
Both formulas have extracts of Arabica coffee at their focus, which gives consumers a boost of energy when they're applied.
Key Themes Behind This Trend
- Fruity Coffee Perfumes
- Opportunity for the beauty industry to incorporate more unique scents, such as coffee and fruit, into their perfumes.
- Gendered Perfumes
- Opportunity for the cosmetic industry to cater to different genders with distinct scents and marketing.
- Coffee-based Cosmetics
- Opportunity for the cosmetic industry to incorporate coffee-based ingredients into more of their products beyond perfume.
Where This Applies
- Beauty
- Increased interest in unique and gendered perfumes presents opportunities for new products and marketing strategies.
- Cosmetics
- Coffee's inclusion in perfumes may lead to an increase in demand for other coffee-based cosmetic products.
- Fragrances
- Incorporating unique scents, such as coffee and fruit, can help create disruptive products in the fragrance industry.
