With the debut of Le Labo's new scent 'THÉ MATCHA 26,' you can smell just like your go-to coffee shop order.
Just as the name suggests, Le Labo's newest scent is inspired by the rich smells of Japanese green tea. As the brand explains, "In the same way matcha tea is much more than just a drink in Japanese culture, ‘THÉ MATCHA 26’ is much more than a scent to us." In other words, you can expect to smell more than just green tea. You'll also pick up creamy notes of fig, a base scent of cedarwood, and a slightly bitter orange aroma.
THÉ MATCHA 26 is available now from Le Labo’s stores in both 100ml and 50ml bottles.
Image Credit: Le Labo
Why This Trend Is Growing
- Matcha-inspired Fragrances
- Creating fragrances inspired by popular beverages and flavors, presents an opportunity for innovation and differentiation within the fragrance industry.
- Cultural-inspired Scents
- Developing fragrances inspired by cultural experiences allows for unique product offerings and can appeal to niche markets.
- Natural Fragrances
- There is an opportunity to create fragrances using natural and organic ingredients, appealing to consumers who prioritize sustainability and wellness.
Industries Being Reshaped
- Fragrance
- Incorporating unique and cultural-inspired scents can differentiate fragrance brands within a competitive market.
- Cosmetics
- Introducing fragrances in cosmetic products such as lotions, creams, and soaps, creates an opportunity for unique product offerings.
- Hospitality
- The hospitality industry can incorporate unique and cultural-inspired scents in hotel amenities to enhance the guest experience and create a memorable stay.
