Serene Matcha Fragrances

MATCHABUYA is a fragrance tailor-made for matcha lovers, and it's exclusively available in Fugazzi's flagship stores in Tokyo and Amsterdam. MATCHABUYA begins its story through scent with clarifying matcha brightened by bergamot and lemongrass, then deepens into a tranquil forest of hinoki and cedarwood before settling into a clean base of musk and briny seaweed that evokes the serene feel of Japanese temples and traditional bathhouses.

The demand for sweet, edible-smelling perfumes has skyrocketed with the rise of diet culture, but with the rise of gourmands, consumers are after more than just over-the-top sugary scents. Complex, sophisticated blends that capture unexpected culinary nuances and layered depth are sought-after, and within this category, matcha has emerged as an in-demand note for its earthy, slightly bitter, and uniquely comforting qualities that express green freshness and grounded refinement.