Aromatically, the classic espresso martini combines the rich and robust scent of freshly brewed espresso with subtle, enticing notes of coffee liqueur and vodka, and Blend No. 83 is a new fragrance by Absolut and Kahlúa that captures it all. The world's first espresso martini eau de parfum is a sensorial gift for the holiday season that taps into the resurgence of this classic drink in cocktail culture.
For a limited time, Absolut x Kahlúa are sharing the fragrance with an 80s-style crystal martini coupe-like bottle so that the essence can be dabbed onto precise points of the body. Blend No. 83 is a conversation starter, as well as a fragrance to get people craving an espresso martini, especially since 91% of espresso martini drinkers report that when they smell espresso or coffee in a bar, it makes them want to order an espresso martini.
Why This Trend Is Growing
- Classic Cocktail Fragrances
- The world's first espresso martini eau de parfum captures the rich and robust scent of the classic cocktail.
- Resurgence of Cocktail Culture
- Blend No. 83 taps into the resurgence of espresso martini in cocktail culture, offering a sensorial gift for the holiday season.
- Sensorial Marketing
- Absolut and Kahlúa's fragrance is a conversation starter that uses scent to create a craving for espresso martinis.
Industries Being Reshaped
- Fragrance
- The fragrance industry can explore creating more classic cocktail-inspired scents like the espresso martini eau de parfum.
- Cocktail Bars
- Cocktail bars can leverage the resurgence of espresso martini by offering unique sensory experiences like dabbing fragrance onto precise points of the body.
- Marketing and Advertising
- Marketers can harness the power of scent as a marketing tool to create desire and drive sales, as demonstrated by Absolut and Kahlúa's sensorial marketing campaign.
