Abracadabra is a perfume brand created by the design agency Noreste, which wanted to offer a unique, personalized Christmas gift that its clients would remember.
It is commonplace for design agencies to put their own distinct touches on the Christmas gifts they send to clients each year, and Noreste is no exception. The agency created a collection of seven different perfumes under the title Abracadabra, and created the packaging for the collection as well. The packaging comes in plain white boxes with minimal branding in the form of gold lettering in one section, and the boxes themselves open up diagonally.
The Abracadabra brand’s personalized and sophisticated nature ensures that Noreste is able to maintain solid relationships with its clients.