Browse Buying

Sprawling, multi-option retail spaces speak to the Gen Z way of shopping

Implications - The fast pace society adheres to in the digital age has set the tone for convenience and speed in the retail space. However, as Gen Z ages, their propensity for leisurely in-store shopping ushers in sprawling spaces designed for browsing. The youth generation enjoys this approach as it taps into a predator-prey aspect of shopping that they enjoy. Unlike Millennials, this generation sees a product as a means of expression more powerful than an experience or memory and enjoys taking the time to find and choose the right item.

Workshop Question - How are you helping your younger consumers express themselves?
SCORE 7.7
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262,580 Total Clicks
May 16 - Apr 18
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Featured Examples
Glamorous eCommerce Flagships - Missguided's New Flagship is the eTailer's First Standalone Store
SCORE 7.8
Hot 13,640 Clicks Pub: Apr 11, 17
Glamorous eCommerce Flagships
Missguided's New Flagship is the eTailer's First Standalone Store
This past fall, the popular online retailer Missguided became the latest etailer to set up a brick-and-mortar outpost. Located in a hip east London neighborhood, the new shop gives fans of the... [More]
eCommerce Bargain Shops - Items from Amazon's '$10 & Under' Collection Ship for Free
SCORE 8.5
This Year and Hot 9,879 Clicks Pub: Jan 18, 18
eCommerce Bargain Shops
Items from Amazon's '$10 & Under' Collection Ship for Free
Consumers often avoid making low-cost purchases online because the cost of shipping becomes exorbitantly expensive—Amazon is out to change this with the introduction of its all-new ‘$10 &... [More]
Sprawling Accessories Stores - Ardene is Set to Open a Series of Large-Format Stores in Canada
SCORE 7.2
Warm 4,295 Clicks Pub: Aug 25, 17
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
The Canadian fast fashion retailer Ardene recently announced that it will begin opening a series of large-format stores across the country. In an age when brick-and-mortar retail is rapidly changing,... [More]
Compact Korean Shopping Malls - The Lotte El Cube Mall Caters to Young, Fashion-Conscious Shoppers
SCORE 5.2
Warm 2,424 Clicks Pub: May 18, 16
Compact Korean Shopping Malls
The Lotte El Cube Mall Caters to Young, Fashion-Conscious Shoppers
In an attempt to curb slowing brick-and-mortar sales, the Lotte Department Store has launched a new concept mall called Lotte El Cube. Unlike the retailer’s other stores, the new venue will be... [More]
Kid-Focused Department Stores - 'Kid Cavern' is Launching a Department Store for Kids in Liverpool
SCORE 6.7
This Year and Warm 7,554 Clicks Pub: Mar 24, 18
Kid-Focused Department Stores
'Kid Cavern' is Launching a Department Store for Kids in Liverpool
This fall, Kids Cavern is set to open a 15,000 square foot department store for kids in Liverpool’s Metquarter shopping center. Kids Cavern is the largest independent retailer for clothing and... [More]
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