TonyMoly is a South Korean beauty brand known for its whimsical packaging and high quality product range. While it is a household name in Asia, the brand is fairly new to North America and its recently opened New York flagship aims to up its exposure. After being available at lifestyle retailers like Urban Outfitters, TonyMoly's products are now accessible under one roof in a boutique space that caters to the brand's Millennial target demographic.
Offering everything from banana-infused peeling creams to character-inspired lip gloss tubes, this flagship beauty boutique pairs color-coded and eye-catching packaging with meticulously organized in-store displays. In addition to responding to its experiential retail spaces and branding, TonyMoly's loyal consumers are sure to appreciate the brand's affordable pricing which will appeal to those seeking quality skincare and makeup that fits budgetary restrictions.