Citadium's New Champs Elysées Megastore Will Cater to Millennials

 - Apr 11, 2017
References: fr.fashionnetwork & wwd
The French retailer known for its hip, urban apparel will soon be setting up shop on the Champs Elysées. Already a go-to destination for fashion-forward millennials, the flagship's extensive collection is sure to be a major draw for shoppers.

Citadium is a millennial-targeted apparel company owned by the Printemps Group. The brand's new flagship store -- which is set to open this July -- will be located on the Champs Elysées and will span a massive 18,000-square-feet. The three-story shop will house over 250 sport and streetwear labels, with options ranging from emerging designers to established brands. The merchandise will also range from clothing and footwear to accessories and high-tech gadgets.

The new Citadium flagship demonstrates the brand's ongoing effort to reach "a more international Millennial clientele."