The JCPenney Kids Zone is a monthly program hosted by the American department store. Consisting of themed, in-store events and workshops for children, the program is offered for free and can include children or the entire family. The initiative aims to foster a more authentic connection with consumers who are seeking a memorable shopping experience.
Some of the program's upcoming events include Mother's Day and Father's Day-themed DIY craft workshops like a lesson in making a tie for dad along with an upcoming superhero event hosted in partnership with Marvel.
Those participating in the JCPenney Kids Zone workshops will not only take part in a fun activity, but are also rewarded with a savings coupon that they can redeem in store.